News & Analysis as of August 31, 2025

Law Firm Associates

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Hot Topics in International Trade - Braumiller Law Group's newest Associate Attorney Gavin Andersen

Braumiller Law Group, PLLC on 8/25/2025

Bob Brewer, VP Marketing/NBD, sits down with Associate Attorney Gavin Andersen, the newest member to the team...more

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

Copo Strategies + Law Firm Editorial Service on 1/10/2024

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

Should lawyers bother speaking at industry events if they’re consistent and prolific content creators?

Copo Strategies + Law Firm Editorial Service on 12/7/2022

Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more

Don’t give your readers a whole chicken when all they want are the nuggets

Copo Strategies + Law Firm Editorial Service on 8/8/2022

Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

JD Supra Perspectives on 3/14/2017

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

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