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Marketing Perspectives Young Lawyers LMAMKT

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
JD Supra Perspectives

How to Win on LinkedIn This Summer

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Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more

JD Supra Perspectives

Networking: Be Intentional, Human, and Accountable

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What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more

JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

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Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

JD Supra Perspectives

Stronger Client Relationships Start Here: The Four Behaviors That Matter

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Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

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Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

JD Supra Perspectives

Using Reader Data and Analytics to Market Your Firm & Grow Business: 10 Best Practices From the Front Lines

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Paul Ryplewski shares takeaways and insights from a recent conversation with Oliver Thoenen, Senior Communications Manager at Hinshaw and Culbertson, in an Office Hours Zoom session with JD Supra clients....more

JD Supra Perspectives

The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

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Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more

JD Supra Perspectives

Unlock the Potential of Your Marketing Team: A Guide for Lawyers

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Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more

JD Supra Perspectives

Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

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By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

JD Supra Perspectives

On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

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From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

Stefanie Marrone Consulting

How Marketing to Other Lawyers Can Grow Your Legal Practice

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

Stefanie Marrone Consulting

How Lawyers Can Start Posting on LinkedIn With Confidence

Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more

JD Supra Perspectives

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

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Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

JD Supra Perspectives

A Go-to-Market Checklist for Midsized and Boutique Law Firms

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Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Stefanie Marrone Consulting

Why Every Business Professional Needs to Be on LinkedIn

Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more

Stefanie Marrone Consulting

How Anyone Can Become a Better Public Speaker

Stefanie Marrone shares some vital tips to help you become a strong(er) public speaker....more

Stefanie Marrone Consulting

Enhance Your Law Firm’s Social Media Strategy: Creative Social Media Content Ideas for Every Platform

Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more

JD Supra Perspectives

The Write Stuff: How to be a Successful Thought Leader, with Attorney Mike Volkov

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Paul Ryplewski shares a recap and key takeaways from a recent conversation with compliance attorney Mike Volkov focused on how thought leadership supports his firm's business growth and establishes him as an expert in his...more

JD Supra Perspectives

Your Personal Brand: The Personal and Professional You

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Your personal brand knows no bounds between personal and professional life. Paula Zirinsky, with a perspective on what matters....more

JD Supra Perspectives

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

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One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

JD Supra Perspectives

The Write Stuff: How to Be a Successful Thought Leader, with Attorney Will Cheek III

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A recap of a recent Office Hours conversation about writing to impact your business, with attorney and thought leader Will Cheek III....more

The Market Leaders Podcast

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

JD Supra Perspectives

Four Quick & Easy Ways to Build Your Profile and Reach Potential Clients

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Rebecca Edwards Hnatowski shares four, quick, easy, and actionable ways to elevate your profile and effectively connect with clients and prospects....more

JD Supra Perspectives

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

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AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

Stefanie Marrone Consulting

Maximize Conference Connections with Your Post-Conference Action Plan

To truly leverage the potential of conference connections and insights, it’s important to have a strategic post-conference action plan. Stefanie Marrone explains....more

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