Hot Topics in International Trade - Lauren Good BLG Intern Introduction
These are the six ways thought leadership will support your firm's strategic plan
Treat thought leadership like the compounding asset it is
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Want to use a positioning cheat code? Try "early bird" thought leadership.
Thought leadership boils down to just these two words
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You should be talking about philosophies—not just tactics—in your thought leadership
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Six ways your thought leadership can help you land speaking opportunities
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The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Industry jargon is your clients' and referral sources' love language
This article provides an overview of sensory claim substantiation: the types of sensory claims, how to identify the right sensory claim for your product, research design methods, best practices for each type of claim, and how...more
Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more
In Part 2 of the “Survey Says” series, BakerHostetler partners Amy Mudge, Daniel Kaufman, and special guest Randy Shaheen dive deeper into the design and execution of consumer perception surveys. They explore how to select...more
The US Securities and Exchange Commission (SEC) recently released two new sources of guidance for the Marketing Rule. On February 26, the SEC Division of Investment Management released an FAQ clarifying how to include gross...more
In consumer class actions involving allegations of deceptive or false advertising, plaintiffs may allege that a company misrepresented benefits or omitted information about a product in advertisements. In these cases,...more
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more
Survey questions are an important aspect when it comes to webinars and events because they provide feedback and information from your audience members you may not be able to receive any other way. Attendee feedback lets you...more
Dangers That As A 401(k) Provider You Need To Avoid. In an instant, it can all be gone. It can take almost a lifetime to build a sterling reputation in the retirement plan industry as a plan provider and it can be...more