Thought leadership boils down to just these two words
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176
You should be talking about philosophies—not just tactics—in your thought leadership
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Industry jargon is your clients' and referral sources' love language
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Are you using thought leadership as "after hours" client advocacy?
The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
Consider angles when mapping out your thought leadership strategy, not just topics
No Password Required: CEO of HACKERverse.ai, Disruptor of Cybersecurity Sales and Most Other Things
On 12 June 2025, the French data protection authority (CNIL) launched a public consultation on a draft recommendation regarding the use of tracking pixels in emails. This recommendation roughly assimilates pixels and any...more
Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more
On April 17, 2025, the Washington Supreme Court sent a message to all companies that participate in email marketing: Send with caution. The Court held that the Commercial Electronic Mail Act (“CEMA”), RCW § 19.190.020(1)(b),...more
Key Takeaways - - At least four courts have now held that retailers using email for marketing are not considered “communication service providers” and therefore are not subject to TUCSRA. - At least five courts have now held...more
Email marketers will want to take note of a recent Washington State Supreme Court opinion interpreting what constitutes a subject line that is “false or misleading” under Washington’s Commercial Electronic Mail Act (CEMA)....more
On April 17, the Washington Supreme Court held that RCW 19.190.020(1)(b) prohibits sending Washington residents commercial emails that contain any false or misleading information in the subject lines of such emails. In Brown...more
Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and...more
Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build...more
Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. ...more
Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify the key metrics that...more
Barry M. Benjamin, managing partner of Kilpatrick’s New York office and chair of its Advertising and Marketing group, was honored to present alongside La Toya Sutton of the Clorox Company, at the American Conference...more
Email remains one of the most powerful marketing tools available, delivering some of the highest returns on investment. However, achieving meaningful results requires a well-rounded and engaged email list. Without it, your...more
Our readers may recall a prior piece in which we discussed email marketing compliance, and a California statute which prohibits the sending of false or misleading unsolicited commercial email. With the marketing industry’s...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more
On February 28, 2024, Motive Technologies Inc., formerly known as Keep Truckin (“Defendant”), was sued in the United States District Court for the Northern District of California for allegedly delivering prerecorded...more
With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined...more
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more
Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more
Artificial intelligence (AI) has revolutionized content creation, turning what was once a time-consuming task into a smooth, efficient process. With AI tools, marketers can now produce high-quality content faster, allowing...more
The surge in consumer privacy claims alleging that the use of third-party tracking technology on websites violates the California Invasion of Privacy Act (“CIPA”) is a topic with which our readers are very familiar. Now, the...more