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Marketing Israel

Barnea Jaffa Lande & Co.

Israel’s Import Reform: “What’s Good for Europe Is Good for Israel”

The “What’s Good for Europe Is Good for Israel” reform came into effect at the beginning of 2025, with considerable. This reform allows importers to import diverse products to Israel in a new standardization track, based on...more

Barnea Jaffa Lande & Co.

Schweppes Case Ruling: When Is Parallel Importing Legitimate?

In the recent ruling handed down by the Israeli Supreme Court in Jafora Tabori Ltd. v. Ben Shlush Import and Export Ltd., the justices deliberated the tension between the legitimacy of the practice of parallel importing and...more

Barnea Jaffa Lande & Co.

Product Descriptions Copyright Protected

The Bat Yam Magistrate’s Court recently deliberated on the question of whether a product description is protected by copyright. The court ruled that a marketing text constitutes a copyrighted work, even if it includes a...more

Barnea Jaffa Lande & Co.

New Rules on Consumer Credit Marketing and Management

Barnea Jaffa Lande & Co. on

The Bank of Israel recently published a draft directive on proper banking management. It details various provisions in favor of changing the conduct patterns of consumer credit providers toward their clients, both from the...more

Barnea Jaffa Lande & Co.

Are Publicity Brochures for Apartment Developers Considered an Agreement?

Developers and entrepreneurs often market apartments for sale using glossy prospectuses and state-of-the-art simulations that purport to represent to the buyer the apartment they are about to purchase. Sometimes, though,...more

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