Want to use a positioning cheat code? Try "early bird" thought leadership.
Thought leadership boils down to just these two words
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176
You should be talking about philosophies—not just tactics—in your thought leadership
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Industry jargon is your clients' and referral sources' love language
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Are you using thought leadership as "after hours" client advocacy?
(Podcast) The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
(Podcast) The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more
This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more
In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more
When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more
SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more
Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media,...more
Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more
Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media...more
A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best...more
Social media makes up a significant portion of today’s marketing activity, with paid social media advertising representing a large chunk of marketing budgets. In fact, in 2022, ad spending on social media reached over $173...more
This year, we’ve studied and ranked America’s top 200 law firms on their usage and adoption of social media and digital channels to extend thought leadership messages in our annual whitepaper, The Social Law Firm Index. As it...more
Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is...more
Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more
All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors – like timing – can make a big difference in your online awareness and engagement. Data has shown that...more
March 15, 2022 | Blog Hi, everyone. I’m Kristyn Brophy, Director of Client Strategy at LISI, where we help lawyers, law firms, and legal service professionals excel in their marketing initiatives and strategy. Today, I want...more
A quality lead is more precious than silver these days and, in the right hands, can be more valuable than gold. When prospecting for law firms for new clients, advertising on LinkedIn is among the more effective methods. ...more
Social media is one of the most powerful digital marketing tools available today, and we all know we need to be using it. Having an active presence on the major platforms (LinkedIn, Facebook, Twitter, Instagram, etc.) will...more
I always say that social media helped build my career as an ERISA attorney. Without Linked and the articles I write on JDSupra, I would have starved a long time ago when I went on my own. Social media should be a wonderful...more
Social media offers powerful tools to help attorneys build relationships and promote themselves. It also offers a host of ethical traps. This article: 1. Outlines ethical pitfalls attorneys face when promoting themselves...more
We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the...more
Can you imagine your firm without a website? What if your bio were not listed on the internet? Well, there was a time when law firms questioned whether they needed a website. And a marketing team was not even part of...more