Thought leadership boils down to just these two words
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176
You should be talking about philosophies—not just tactics—in your thought leadership
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Industry jargon is your clients' and referral sources' love language
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Are you using thought leadership as "after hours" client advocacy?
The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
Consider angles when mapping out your thought leadership strategy, not just topics
No Password Required: CEO of HACKERverse.ai, Disruptor of Cybersecurity Sales and Most Other Things
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more
CMO Series Live is back! After a hugely successful sell-out event last year in New York, we're excited to return to the Big Apple for the third edition of the event. This year, CMO Series Live is set to be even bigger and...more
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more
I was an early adopter of virtual networking. As an introvert and remote worker, for me, the ability to connect from my computer from wherever I am has a variety of benefits and always will – I know that I’m not alone in...more
As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more
When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more
ComplexDiscovery OÜ’s Editor’s Note: EDRM’s commitment to mentorship is a key driver of success in the eDiscovery industry. Holley Robinson’s story highlights the importance of community, collaboration, and support in...more
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more
Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more