Thought leadership boils down to just these two words
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176
You should be talking about philosophies—not just tactics—in your thought leadership
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Industry jargon is your clients' and referral sources' love language
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Are you using thought leadership as "after hours" client advocacy?
(Podcast) The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
(Podcast) The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because...more
This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more
You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more
HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. If you need some...more
Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the...more
It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients...more
Over the past month, ChatGPT has been the talk of the town among marketing professionals. What is ChatGPT? How can it be used? Will it displace jobs? While there are many unknowns about what’s to come of ChatGPT, we do know...more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish....more
I love doing these annual posts, as it gives me a chance to go back and reflect on my predictions, both what came to pass and what never materialized....more
It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the...more