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Mobile Apps › Advertising › Behavioral Advertising

Goodwin

New York’s Child Data Protection Act Is Now In Effect: What You Need to Do

Goodwin on

On June 20, 2025, the New York Child Data Protection Act (CDPA) took effect, ushering in some of the most comprehensive child and teen privacy protections in the United States. The law applies to operators of websites, apps,...more

Akin Gump Strauss Hauer & Feld LLP

Settlement with App Developers Requires Limits on Collection and Use of Children’s Personal Information

Akin Gump Strauss Hauer & Feld LLP on

In August, Viacom and a number of other app developers and ad-tech companies reached a settlement with parents who had alleged that the companies were illegally selling children’s personal information for behavioral...more

Sheppard Mullin Richter & Hampton LLP

CARU Takes Action Against Two More Mobile Apps

Sheppard Mullin Richter & Hampton LLP on

We recently wrote about the Children’s Advertising Review Unit’s privacy-related enforcement against two mobile apps for children on our Eye on Privacy blog. But there’s more! CARU also took action based on several...more

BCLP

Avoiding the California Privacy and Security Litigation Tsunami: CCPA FAQ: Can a company be sued under the CCPA for using...

BCLP on

Many companies, such as online retailers and social media websites, participate in “behavioral advertising.” To participate in the network, the company places code on its website that permits a third party (the behavioral...more

Sheppard Mullin Richter & Hampton LLP

New Compliance Warning: Interest-Based Video Ads Must Provide Notice and Choice

Sheppard Mullin Richter & Hampton LLP on

The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and control to viewers by April 1, 2018....more

BakerHostetler

Mobile Apps That Appeal to Children Face Increased Regulatory Scrutiny

BakerHostetler on

In September 2015, the Online Interest-based Advertising Accountability Program (Accountability Program) of the Advertising Self-regulatory Council (ASRC) began enforcing the Digital Advertising Alliance (DAA) Guidelines for...more

Cooley LLP

Alert: Digital Advertising Alliance Begins Enforcing Mobile Privacy Rules

Cooley LLP on

On September 1, 2015, the Digital Advertising Alliance ("DAA") began enforcing the application of its Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data (the "OBA Principles", the "MSD...more

Morrison & Foerster LLP - Social Media

Digital Advertising Alliance Focuses on Mobile Ads

Morrison & Foerster LLP - Social Media on

As more users spend more time on their mobile devices, advertising dollars are following. And the compliance regime that governs interest-based advertising (IBA) (formerly referred to as online behavioral advertising or OBA)...more

Fenwick & West LLP

Privacy Alert: COPPA Amendment Impacts Apps, Ads and Social Networks

Fenwick & West LLP on

After a two-year comment process, the Federal Trade Commission adopted its long-awaited amendments to the Children's Online Privacy Protection Rule in December 2012. The amendments, which go into effect July 1, 2013,...more

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