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Mobile Devices Advertising Geolocation

Proskauer - New Media & Technology

Oregon Strengthens Geolocation Data Privacy and Children’s Personal Data Protections, Adding to Compliance for Data Brokers and...

On June 3, 2025, Oregon Governor Tina Kotek signed HB 2008 into law to amend the Oregon Consumer Privacy Act, the state’s comprehensive data privacy law. Among other items, effective January 1, 2026, the “sale” of two...more

Kelley Drye & Warren LLP

“Geofencing” and Health-Related Targeted Advertising: Massachusetts AG Has Something to Say

Earlier this month, the Massachusetts Attorney General announced that her office had reached a settlement with a digital advertising company, Copley Advertising, Inc. (Copley), prohibiting the company from using mobile...more

Perkins Coie

Bluetooth Beacons: What You Need to Know

Perkins Coie on

Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the large-scale deployment of...more

Robinson+Cole Data Privacy + Security Insider

Recent FTC Consent Decree with InMobi for Unlawful Geolocational Tracking Provides Insight for App Developers

Recently in United States v. InMobi Pte Ltd., the Federal Trade Commission (FTC) set a new standard for geolocational tracking. The FTC told app developers and app marketers one simple rule: honor consumers location privacy...more

Robinson+Cole Data Privacy + Security Insider

Privacy Tip # 33 – Shopper tracking billboards

I have commented before on the use of location based services on mobile telephones and that apps (and your telecommunications provider) use and sell your location data for all sorts of purposes without your knowledge. The...more

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