News & Analysis as of

Name and Likeness NCAA College Athletes

Foster Swift Collins & Smith

[Webinar] NIL & Collegiate Sports Recruiting - What Parents Need to Know - August 19th, 7:30 pm - 8:30 pm ET

Navigating college recruiting is more complex than ever. With new rules on revenue sharing and Name, Image, and Likeness (NIL) opportunities, parents now play a critical role in helping their child make smart, safe decisions...more

Saul Ewing LLP

Saving College Sports: What You Need to Know About the July 24, 2025 Executive Order

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Overview: A month after the approval of the game-changing House settlement, which allows many colleges and universities to compensate student-athletes directly, President Trump signed an Executive Order on July 24, 2025,...more

Bricker Graydon LLP

The Legal Ramifications of NIL Deals

Bricker Graydon LLP on

Since the NCAA lifted its restrictions in 2021, student-athletes have been able to profit from their name, image, and likeness (“NIL”), sparking a major shift in college athletics. Compensation for student-athletes has...more

Eversheds Sutherland (US) LLP

Film Room: Implementing College Sports Commission guidance

Last week, the College Sports Commission issued revised guidance regarding its analysis of third-party NIL deals. In this week’s Film Room, we break down that update and note considerations that can support deal clearance....more

Lowndes

Can Student-Athletes Be Considered Employees?

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The debate over fair compensation for NCAA athletes has intensified, shifting from if athletes should be paid to how they should be compensated. The rise of Name, Image, and Likeness (NIL) payments has added momentum to this...more

Troutman Pepper Locke

Moving the Goalposts: CSC Adds and Subtracts Guidance on the “Valid Business Purpose” Standard

Troutman Pepper Locke on

As we reported last week, the College Sports Commission (CSC) issued initial guidance on how it would evaluate student-athlete NIL deals. As part of that guidance, the CSC promised to make available additional information...more

Bond Schoeneck & King PLLC

College Sports Commission Revises Guidance on NIL Deals Involving Collectives

Background - On July 10, 2025, the College Sports Commission (“CSC”) issued initial guidance to Division I athletic directors describing how it would scrutinize college athletes’ NIL deals with associated entities[1] like...more

Troutman Pepper Locke

CSC Guidance Unveiled: NIL Enforcement and Implications for Collectives — Highway to NIL Podcast

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In this episode of Highway to NIL, Troutman Pepper Locke attorneys Cal Stein, Mike Lowe, and Brett Broczkowski delve into the latest guidance from the College Sports Commission (CSC) regarding name, image, and likeness (NIL)...more

A&O Shearman

Court Dismisses Student Athlete Name, Image, Likeness Putative Class Action

A&O Shearman on

On July 18, 2025, U.S. District Judge Sarah Morrison of the Southern District of Ohio granted motions filed by the Ohio State University (“OSU”), Learfield Communications, the National Collegiate Athletic Association (“NCAA”)...more

McCarter & English, LLP

Trump Signs Executive Order Titled “SAVING COLLEGE SPORTS.” What Does This Mean?

President Trump signed an executive order titled “Saving College Sports,” on July 24, 2025. The order, which has been the subject of speculation for weeks, is presented as a response to the rapidly evolving and increasing...more

Parker Poe Adams & Bernstein LLP

Trump Executive Order Seeks to Rein in 'Chaotic Environment' of College Athletics and NIL, Preserve Non-Revenue Sports

During the 2025 University of Alabama commencement address on May 1, President Donald Trump had a conversation with former Alabama coach Nick Saban about the state of college athletics. President Trump asked coach Saban for...more

Lowndes

Trump Executive Order Aims to Preserve Amateurism in College Sports

Lowndes on

On July 24, 2025, President Donald Trump signed an executive order titled, "Saving College Sports," aimed at preserving athletic opportunities and preventing college athletes from being classified as professional employees....more

Littler

Presidential Order Aims to Bring Stability to Intercollegiate Sports

Littler on

On July 24, President Trump issued an executive order (EO) entitled, “Saving College Sports.” The order includes several policy statements and directives with the stated purpose being to provide for the fair treatment of...more

Sheppard Mullin Richter & Hampton LLP

NIL and Sports Representation: The New Wild West

In February, McNeese State’s basketball manager, Amir “Aura” Khan, rose to fame when a video featuring him went viral on X/Twitter. In the video, Khan led players out of the locker room with a boombox on his shoulder while...more

Lowndes

House v. NCAA Decision: What Will Become of Collectives?

Lowndes on

Following the House v. NCAA decision (more on this decision), there is uncertainty surrounding the future of booster collectives and their role in athlete compensation. Since 2021, when the NCAA began allowing athletes to...more

Dinsmore & Shohl LLP

[Webinar] From Wild West to Regulated Roadmap: NIL’s Legal Turning Point - Post July 1 - July 30th, 12:00 pm - 1:30 pm EST

Dinsmore & Shohl LLP on

Join Dinsmore partners Eddie Edwards and Nick Godfrey as they discuss the Name, Image and Likeness (NIL) era post July 1. The landscape of college athletics has shifted quickly from a chaotic free-for-all to an evolving...more

Eversheds Sutherland (US) LLP

Film Room: College Sports Commission and SCORE Act updates

In this week’s Film Room, we provide updates on: - College Sports Commission (CSC) activity - The SCORE Act College Sports Commission Update - On July 10, Ross Dellenger of Yahoo! Sports published a memo sent by...more

Flaster Greenberg PC

The House Settlement: College Athletics Panacea or Pandora’s Box?

Flaster Greenberg PC on

On June 6, 2025, U.S. District Judge Claudia Wilken approved a settlement allowing NCAA schools to pay student-athletes in an agreement now simply known as The House Settlement. The House Settlement directly resolved...more

Bond Schoeneck & King PLLC

College Sports Commission Memo Addresses NIL Deals Involving Collectives

On July 10, 2025, the College Sports Commission (“CSC”) issued a memo to Division I athletic directors to provide an update on NIL Go and other early trends post-House settlement....more

Kaufman & Canoles

A “Deep Dive” on the House Settlement

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The House Settlement has arrived. Colleges, universities, and athletes are all scrambling to make sense of the settlement, figure out what it means for them, and position themselves to maximize their opportunities in the next...more

Venable LLP

Title IX Goes Head to Head with Antitrust: NCAA NIL Settlement Challenged by Female Student-Athletes in House v. NCAA

Venable LLP on

For anyone who thought an unprecedented $2.8 billion settlement agreement actually resolved one of the many murky issues of student-athlete compensation in college athletics —not so fast. On June 6, federal Judge Claudia...more

Morgan Lewis

Institutional Shifts in College Sports: Private Equity, Athlete Pay, and Legal Risk

Morgan Lewis on

College sports are undergoing a seismic shift as commercial activity accelerates and athlete compensation evolves. With the approval of the House vs. NCAA settlement and a surge in private investment, the traditional model of...more

Fleurinord Law PLLC

From the Sidelines to Six Figures: Smart Tax Planning for NIL-Earning Student Athletes

Fleurinord Law PLLC on

Just a few years ago, if you were a student-athlete, you had two options: maintain eligibility or get paid. You couldn’t have both. That all changed on July 1, 2021, thanks to a landmark shift that rocked the college sports...more

Burr & Forman

How the Birthright Citizenship Issue Could Have Fundamentally Affected College Athletes' NIL Rights

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Introduction - While intended to clarify applicable laws, U.S. Supreme Court rulings sometimes have consequences that impact society in unexpected ways.  These unintended consequences can range from altering the...more

Loeb & Loeb LLP

Why Private Equity Will Soon Be in College Sports

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The landscape of college athletics has experienced dramatic changes over the last four years, none more significant than the rise of private equity. Before diving into the new era of private equity in college athletics, it is...more

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