News & Analysis as of

Name and Likeness Universities Sports

Eversheds Sutherland (US) LLP

Film Room: Implementing College Sports Commission guidance

Last week, the College Sports Commission issued revised guidance regarding its analysis of third-party NIL deals. In this week’s Film Room, we break down that update and note considerations that can support deal clearance....more

Troutman Pepper Locke

Moving the Goalposts: CSC Adds and Subtracts Guidance on the “Valid Business Purpose” Standard

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As we reported last week, the College Sports Commission (CSC) issued initial guidance on how it would evaluate student-athlete NIL deals. As part of that guidance, the CSC promised to make available additional information...more

Lowndes

House v. NCAA Decision: What Will Become of Collectives?

Lowndes on

Following the House v. NCAA decision (more on this decision), there is uncertainty surrounding the future of booster collectives and their role in athlete compensation. Since 2021, when the NCAA began allowing athletes to...more

Lowndes

NIL Deals: What Is a “Valid Business Purpose”?

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The College Sports Commission (CSC), the new regulatory body overseeing Name, Image, and Likeness (NIL) deals, recently announced that it will no longer allow agreements between athletes and donor-backed collectives unless...more

Ice Miller

International College Athletes Remain in Limbo After House v. NCAA Decision: Considerations for International Athletes in Name,...

Ice Miller on

In February 2023, we shared an update on the rapidly evolving landscape of student-athlete NIL rights following the emergence of new state-level NIL laws and the Supreme Court’s decision in NCAA v. Alston. Since then,...more

Eversheds Sutherland (US) LLP

Film Room: College Sports Commission and SCORE Act updates

In this week’s Film Room, we provide updates on: - College Sports Commission (CSC) activity - The SCORE Act College Sports Commission Update - On July 10, Ross Dellenger of Yahoo! Sports published a memo sent by...more

Flaster Greenberg PC

The House Settlement: College Athletics Panacea or Pandora’s Box?

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On June 6, 2025, U.S. District Judge Claudia Wilken approved a settlement allowing NCAA schools to pay student-athletes in an agreement now simply known as The House Settlement. The House Settlement directly resolved...more

Loeb & Loeb LLP

Why Private Equity Will Soon Be in College Sports

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The landscape of college athletics has experienced dramatic changes over the last four years, none more significant than the rise of private equity. Before diving into the new era of private equity in college athletics, it is...more

Troutman Pepper Locke

Newly Formed College Sports Commission Appoints CEO and Head of Operations and Deputy General Counsel

Troutman Pepper Locke on

The newly formed College Sports Commission has named its first two executive leaders as it begins formal operations in the wake of the House v. NCAA settlement. Bryan Seeley will serve as the commission’s inaugural chief...more

Haynsworth Sinkler Boyd, P.A.

NCAA v. House: The Billion Dollar NIL Case That Will Reshape College Sports

College sports is on the verge of a historic shift that will redefine how student-athletes are compensated for the value they bring to their institutions. At the center of this transformation is House v. NCAA, a federal...more

Shook, Hardy & Bacon L.L.P.

NCAA’s $2.8 Billion Athlete Revenue Settlement Receives Final Approval

Not only does Judge Claudia Wilken’s final approval of the In re: College Athlete NIL Litigation settlement provide $2.576 billion in damages for settlement class members, it changes the rules of the game for current and...more

Williams Mullen

PODCAST: Williams Mullen's Trending Now: An IP Podcast - NCAA Name, Image, Likeness (NIL) Update – Effects of House Settlement

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In this episode of Trending Now - An IP Podcast, John McInnis and Ed White will look at the continued implementation and evolution of the NCAA Name, Image, Likeness (NIL) Policy and where things stand for universities,...more

Proskauer - Tax Talks

The One Big Beautiful Bill: Relevant Provisions for Sports Industry

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On May 12, 2025, the House Ways and Means Committee released an updated text of draft tax legislation (the “House Draft Bill”)...more

Benesch

University of Oregon Title IX Suit Presses Forward…Women Athletes Successfully Argue for Case to Continue Amid Photo Comparisons...

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An Oregon federal judge denied the University of Oregon’s motion to dismiss the lawsuit accusing the University of disproportionate investment in women’s sports and “glaring inequalities in facilities, finances, and...more

Troutman Pepper Locke

Citing NIL, Saint Francis University Reclassifies to Division III

Troutman Pepper Locke on

Recently, Pennsylvania’s Saint Francis University announced its decision to reclassify its intercollegiate athletics program from NCAA Division I to Division III, citing the difficulty in governance associated with college...more

McNees Wallace & Nurick LLC

From amateur to entrepreneur: NIL’s impact on student-athletes

The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics. For the first time, student-athletes can capitalize on their personal brands while pursuing their...more

Miles Mediation & Arbitration

The Impact of NIL Deals on College Sports: How They Benefit Schools and Student-Athletes

By the time you read this article, we will have crowned our 2025 College Football Playoff champion. If you watched even a slice of college games, then you heard multiple stories about “NIL” and the “collectives”. What exactly...more

Ice Miller

Trump U.S. Department of Education Rescinds Biden Administration NIL Title IX Guidance Previewing a Contentious 2025 for Title IX

Ice Miller on

In a move that was expected, the Trump Administration’s new Department of Education (Department) rescinded the Biden Administration’s January 16, 2025, name, image, and likeness (NIL) guidance applying Title IX to NIL...more

Jackson Lewis P.C.

Staying Title IX-Compliant: OCR Finally Provides Schools with Guidance on Student-Athlete NIL

Jackson Lewis P.C. on

How to engage in name, image, and likeness activities (NIL) without running afoul of Title IX of the Education Amendments of 1972 is a question colleges and universities have wrestled with since the NCAA first permitted the...more

Venable LLP

From Junior College to the Sherman Act: How One Vanderbilt Quarterback May Have Changed the NCAA Forever

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On December 18, the National Collegiate Athletic Association (NCAA) once again found itself on the losing end of a federal court opinion that could alter the landscape of collegiate athletics....more

Mandelbaum Barrett PC

The Continuing Saga of NIL in the NCAA

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The NCAA landscape has become the “wild west” concerning NIL (name, image and likeness) litigation where seemingly a new issue develops every month. There were two noteworthy matters this past week. First, in the Eastern...more

Arnall Golden Gregory LLP

NIL Compensation or Salary? Depends on the Contract

As name, image, and likeness (“NIL”) deals dominate high school and collegiate sports, it is increasingly important to have an airtight contract for high school and college athletes to preserve NCAA eligibility. Just ask Matt...more

Ogletree, Deakins, Nash, Smoak & Stewart,...

Dartmouth Basketball Players Vote to Be First College Athletes Represented by a Union

On March 5, 2024, players on the Dartmouth College men’s basketball team voted to unionize, making the group the first college sports team to do so in the United States. Dartmouth College has already filed an appeal with the...more

Benesch

Are You Keeping Score? An Update on Recent Sports Law Developments

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We may be embarking on the end of the infamous transfer portal hold that restricts college-athletes from immediate competition after switching schools. In an age of increasing athlete autonomy, this ruling could impose a...more

BakerHostetler

Flag on the Play: 2023 NIL Wrapped

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Reviewing the Major Plays of 2023 - This past year saw major developments in the world of college sports. From challenges to name, image and likeness (NIL) contracts to congressional hearings to proposed NCAA guidelines,...more

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