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New Legislation › Unfair or Deceptive Trade Practices › State Legislatures

Fox Rothschild LLP

When It Comes to AI, Transparency Is Key

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If you use a bot powered by artificial intelligence to interact with consumers, you need to disclose it. A new law in Maine that goes into effect in September 2025 requires businesses to notify consumers in a clear and...more

Brownstein Hyatt Farber Schreck

New York’s FAIR Business Practices Act—Another State Consumer Protection Domino?

Brownstein Hyatt Farber Schreck on

Months after the CFPB—under departing chair Rohit Chopra—released a playbook encouraging states to toughen their consumer protection laws and enforcement, New York has responded, passing the Fostering Affordability and...more

Mayer Brown

States Dialing in on Mortgage Trigger Leads

Mayer Brown on

In a notable trend in state consumer financial regulation, state legislatures are increasingly seeking to regulate a variety of marketing and advertising practices, rather than limiting their regulatory focus limited to the...more

Orrick, Herrington & Sutcliffe LLP

Montana enacts consumer protection amendments to include deception

Orrick, Herrington & Sutcliffe LLP on

On April 17, Montana enacted SB 488 (the “Act”) which amends the Montana Unfair Trade Practices and Consumer Protection Act of 1973 to include false, misleading or otherwise deceptive consumer reviews or testimonials. The Act...more

Cooley LLP

New York Legislature Aims to Fill Federal Consumer Protection Void

Cooley LLP on

On March 13, 2025, New York legislators introduced a bill backed by New York Attorney General Letitia James to expand the state’s current consumer protection law to cover “unfair” and “abusive” practices, and not just...more

McGuireWoods LLP

California Enacts New Bill to Strengthen Customer Protection on Automatic Renewals

McGuireWoods LLP on

On September 24, 2024, California enacted Assembly Bill 2863 (the “Bill”) to take effect on July 1, 2025. The Bill updates California’s regulations governing automatic renewals and continuous services. An automatic renewal or...more

Troutman Pepper Locke

While Still the Smallest State, Rhode Island No Longer Holds the Weakest Consumer Protection Laws

Troutman Pepper Locke on

Rhode Island has faced years of scrutiny over its consumer protection laws — or rather lack thereof — prohibiting unfair and deceptive acts and practices (UDAP). Over a dozen years ago, the National Consumer Law Center called...more

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