News & Analysis as of

Online Platforms Content Marketing

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

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Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Omnizant

Bluesky and Your Law Firm: Should You Make the Jump?

Omnizant on

With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more

Good2bSocial

How to Find Legal Directories to Boost Your Law Firm SEO

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The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more

Omnizant

Navigation Gone Wrong: Top Mistakes That Might Be Hurting Conversions

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You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more

Console and Associates, P.C.

Content Creators and Influencers Claim PayPal’s Honey Hijacks Affiliate Links

PayPal is facing mounting criticism over allegations that its popular coupon-finding browser extension, Honey, essentially steals from content creators and affiliate marketers by exploiting last-click attribution. Influencers...more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Good2bSocial

Metrics to Consider for Optimizing Your Law Firm’s Content Strategy with GA4

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For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust...more

International Lawyers Network

Supercharge Your Networking with Social Media: A Lawyer’s Guide

Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more

Mayer Brown

Using Customer-Facing Platforms in Multi-Channel Approach

Mayer Brown on

Companies, across a variety of industries, are increasingly taking a multi-channel approach to core product and service delivery. While a company-owned website or app often remains the primary way for the company to interface...more

Good2bSocial

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

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Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

Good2bSocial

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Omnizant

Content Distribution—Think Bigger

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Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

Copo Strategies + Law Firm Editorial Service

What 2,886 newspapers can teach law firms about thought leadership

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

BCLP

Social Action - How will the financial regulator influence the Online Safety Act?

BCLP on

Social media raises a novel set of risks and challenges to effective financial services regulation, particularly in the field of consumer protection and market integrity. Specifically, regulators have expressed concerns...more

International Lawyers Network

Turning Content into Connections: The Power of Relationship Marketing

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

International Lawyers Network

Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more

Omnizant

Organic vs. Paid Social Media for Law Firms

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As law firms look to harness the potential of social media, a fundamental question arises: Should they tread the organic path, or explore the possibilities offered by paid advertising? The answer depends on your goals—but the...more

Cornerstone Research

Omnichannel Marketing

Cornerstone Research on

In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and...more

Constangy, Brooks, Smith & Prophete, LLP

No Child’s Play: States expand child protection online

Over the past few years, states have launched various legislative expansion efforts to enhance the protection of children on social media and generally online. For example, this summer, Texas Gov. Greg Abbott (R) signed into...more

Copo Strategies + Law Firm Editorial Service

Stop stressing out about the ROI of your thought leadership

Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

Omnizant

Invest in the Right Social Media Networks for Your Law Firm: Here’s How

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Investments should come with a return—and posting on social media is no different. But with so many platforms, how should attorneys decide where to put their time and money?...more

Verrill

Help! My Social Media Influencer Caused a Riot

Verrill on

The statistics speak for themselves: - Influencer marketing in the US is valued at over $16 billion. - 72% of Gen Z and Millennials follow influencers on social media. - 89% of marketers intend to increase influencer...more

Good2bSocial

A Lawyer’s Guide to Writing Successful Marketing Video Scripts

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All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more

Omnizant

Threads Is Taking on Twitter —Should Attorneys Be Using It?

Omnizant on

Threads is the newest app from Meta/Instagram/Facebook—and it’s super hot right now. But before you hop on the bandwagon, make sure you know what to expect. We know that social media can be a great place for lawyers to stand...more

Copo Strategies + Law Firm Editorial Service

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

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