Improving Quality of Video Content: Strategic Communications with NP Strategy
Video tips from the lawyer who pioneered educational legal videos on YouTube - Legally Contented podcast
Knowing When it's the Best Time to Utilize Video: Strategic Communications with NP Strategy
Podcast: The Briefing from the IP Law Blog - YouTube Removes 150 Videos from Popular AniTuber’s Channel
The Briefing from the IP Law Blog: YouTube Removes 150 Videos from Popular AniTuber’s Channel
Law Brief: The Legal Perils of Video Marketing
Strong demand for web video bodes well for media investments
Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
Video Sharing App Vine Hit with Takedown Notice from Prince
Over the past several years, class action litigants have flooded federal dockets with Video Privacy Protection Act (VPPA) cases against companies that embed Facebook’s Pixel tool on their websites. The plaintiffs have...more
In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more
As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more
As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more
With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined...more
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more
Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more
Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your...more
The Second Circuit’s decision in Salazar v. NBA, No. 23-1147 (2d Cir. Oct. 15, 2024) creates significant risk for companies that offer videos for viewing on their websites and significantly expands potential liability under...more
The U.S. Court of Appeals for the Second Circuit reinstated a proposed class action by Michael Salazar against a professional sports organization on October 15, 2024, alleging violations of the Video Privacy Protection Act...more
“Our modern means of consuming content may be different, but the Video Privacy Protection Act (“VPPA”)’s privacy protections remain as robust today as they were in 1988,” wrote Second Circuit Judge Beth Robinson in the...more
With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more
In today’s digital landscape, capturing attention quickly is paramount. For lawyers, leveraging technology to engage potential clients and communicate your expertise efficiently is crucial. In this blog post, we will explore...more
LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more
Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your...more
This week, the Massachusetts Supreme Judicial Court (SJC) reviewed a lower court’s dismissal of gun-related indictments against Richard Dilworth, Jr., related to the state’s refusal to disclose the bitmojis and usernames it...more
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more
As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law firms looking to stay ahead of the curve, understanding and...more
Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers,...more
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more
Date: October 18, 2023 If you’re wondering how to grow your law firm, the key lies in promoting it effectively. To generate new leads and increase brand awareness, it’s essential to make your firm’s name stand out in the...more
The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to...more