News & Analysis as of

Opt-Outs Advertising Consumer Privacy Rights

Troutman Pepper Locke

Healthline Proposed Settlement Informs Businesses of What Not to Do

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On July 1, California Attorney General (AG) Rob Bonta announced a significant proposed settlement with Healthline Media LLC (Healthline) — a prominent website publisher of health information and wellness articles. The...more

Troutman Amin LLP

JOURNEYS: Genesco, Inc. Sued in TCPA Class Action Over Promotional SMS Messages From Journeys Brand

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Interesting new TCPA class action filing. Dr. Evil and the folks at LawHQ have filed a class action against Genesco, Inc. alleging it continued to send SMS messages promoting Journeys after a consumer texted stop. Per the...more

Proskauer - New Media & Technology

Oregon Strengthens Geolocation Data Privacy and Children’s Personal Data Protections, Adding to Compliance for Data Brokers and...

On June 3, 2025, Oregon Governor Tina Kotek signed HB 2008 into law to amend the Oregon Consumer Privacy Act, the state’s comprehensive data privacy law. Among other items, effective January 1, 2026, the “sale” of two...more

Kelley Drye & Warren LLP

California AG focuses on contracts, opt-outs, and consumer disclosures in Healthline settlement

On July 1, 2025, California Attorney General Rob Bonta announced a $1.55 million proposed settlement order with Healthline Media – the largest California Consumer Privacy Act (CCPA) settlement to date. The proposed settlement...more

Polsinelli

California AG Reaches Record $1.55M CCPA Settlement with Healthline

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The California Attorney General (AG) has announced a landmark $1.55 million settlement with Healthline Media LLC (Healthline), which operates a health information website. The settlement marks the largest fine to date in an...more

BCLP

Cookies in the Cross-Hairs: Enforcement Continues

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In April of this year, the California Privacy Protection Agency imposed a $632,500.00 monetary penalty on American Honda Motor Co. In our discussion of that action - Are Cookies Banners Crumbling? – we raised the alarm for...more

Kelley Drye & Warren LLP

Adtech Privacy Pain Points: Top 7 List for Effective Opt-Out Compliance

As privacy enforcement ramps up, effectively managing opt-out requirements under state privacy laws is a top risk mitigation measure. But complying with opt-outs is not just a matter of providing a consumer-facing opt-out...more

Haight Brown & Bonesteel LLP

California’s Telephone Consumer Protection Act Compendium

Does your state have its own version of the TCPA? Yes. California has what is known as the California Consumer Privacy Act of 2018, which is located in sections 1798.100 to 1798.199.100 of the California Civil Code. The...more

BakerHostetler

And New Jersey Makes 13!

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New Jersey rang in the new year with the signing of a state privacy bill. On Jan. 16, Gov. Phil Murphy signed SB No. 322, stating he was proud that New Jersey had joined the ranks of states with consumer privacy bills....more

Davis Wright Tremaine LLP

New Jersey Governor Signs Comprehensive Privacy Law

On January 16, 2024, New Jersey Governor Phil Murphy signed into law Senate Bill 322 ("the Act"), making New Jersey the fourteenth state to enact a comprehensive consumer data privacy law, joining California, Virginia,...more

WilmerHale

Delaware Makes a Dozen States with a Comprehensive Privacy Law

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On June 30, the Delaware legislature passed the Personal Data Privacy Act (“the Act”). The Act now moves to the Delaware Governor’s desk for consideration and, if signed into law, will make Delaware the seventh state this...more

BCLP

Global Privacy Signaling: The Trendsetting Opt-Out Mechanism

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By now, it is generally known that comprehensive privacy laws include requirements to allow consumers to opt-out of the sale of the their personal information, including personal information collected through the use of...more

Jones Day

California Voters Adopt the California Privacy Rights Act

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The Situation: Less than one year after the California Consumer Privacy Act ("CCPA") became effective, California voters approved the California Privacy Rights Act ("CPRA"), a consumer privacy ballot initiative that amends...more

BakerHostetler

CA Privacy Law Reboot – CCPA 2.0

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The California Privacy Rights Act (CPRA) is going to be on the November 3 ballot. The CPRA would amend the California Consumer Privacy Act (CCPA) to provide a greater level of rights for consumers and more stringent...more

BCLP

CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

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When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more

McDermott Will & Emery

A Sale, or Not a Sale? The Digital Advertising Debate

The California Consumer Privacy Act (CCPA) requires businesses who engage in “sales” of “personal information,” to offer consumers the right to opt out of such sales via a “Do Not Sell My Personal Information” link or button...more

BCLP

What concerns do website owners have with the IAB’s final CCPA Do Not Sell Framework?

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The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing. Its members include both media companies and advertising technology (“adTech”) companies.  In...more

Bradley Arant Boult Cummings LLP

CCPA - Adtech Update - Cybersecurity and Privacy Alert

Have you recently received an update from Google or another adtech provider on their CCPA position? Some industry players are rolling out their approaches, and any business that uses website widgets needs to take note...more

Ballard Spahr LLP

CCPA’s Uncertain Effect on Digital Advertising

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Have you ever looked at a product online and realized it was following you around the internet? Have you ever visited a different website and seen the item you were just thinking about purchasing? These friendly reminders are...more

Perkins Coie

New California Ballot Initiative Contemplates Stricter Privacy Requirements

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A new California privacy ballot initiative has been introduced by real estate developer and privacy rights advocate, Alastair Mactaggart. This new ballot initiative, titled The California Privacy Rights and Enforcement Act of...more

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