News & Analysis as of

Opt-Outs Advertising Data Collection

Orrick, Herrington & Sutcliffe LLP

What the Latest CCPA Settlement Means for Your Compliance Strategy

On July 1, 2025 the California Attorney General announced the largest CCPA settlement to date, totaling $1.55 million. The settlement, which is awaiting court approval, was the result of an investigation by the California...more

Kelley Drye & Warren LLP

Adtech Privacy Pain Points: Top 7 List for Effective Opt-Out Compliance

As privacy enforcement ramps up, effectively managing opt-out requirements under state privacy laws is a top risk mitigation measure. But complying with opt-outs is not just a matter of providing a consumer-facing opt-out...more

BCLP

Are Cookies Banners Crumbling?

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As anyone who uses the internet can attest, cookies banners pop up on almost every type of website and offer a dizzying and often annoying array of approaches and options to consumers. It is difficult to parse through what...more

Fox Rothschild LLP

FTC’s Final Changes to COPPA Rule

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Earlier this month, the Federal Trade Commission (FTC) announced that it had finalized changes to the Children’s Online Privacy Protection Act (COPPA) Rule to set new requirements around the collection, use, and disclosure of...more

Benesch

Google Faces Eight-Figure Settlements Following Data Privacy Claims

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Google has agreed to pay a whopping $155M to resolve a government investigation and a class action lawsuit stemming from its use of location data, including claims that it stored and collected consumers’ location-related...more

WilmerHale

Delaware Makes a Dozen States with a Comprehensive Privacy Law

WilmerHale on

On June 30, the Delaware legislature passed the Personal Data Privacy Act (“the Act”). The Act now moves to the Delaware Governor’s desk for consideration and, if signed into law, will make Delaware the seventh state this...more

Perkins Coie

State Privacy Laws: The Gift That Keeps on Giving?

Perkins Coie on

Though it was not long ago that resolutions of California Consumer Privacy Act (CCPA) readiness ushered in the new year, ‘tis the season once again to deck the halls with privacy compliance checklists. Retailers doing...more

Jones Day

California Voters Adopt the California Privacy Rights Act

Jones Day on

The Situation: Less than one year after the California Consumer Privacy Act ("CCPA") became effective, California voters approved the California Privacy Rights Act ("CPRA"), a consumer privacy ballot initiative that amends...more

BakerHostetler

CA Privacy Law Reboot – CCPA 2.0

BakerHostetler on

The California Privacy Rights Act (CPRA) is going to be on the November 3 ballot. The CPRA would amend the California Consumer Privacy Act (CCPA) to provide a greater level of rights for consumers and more stringent...more

McDermott Will & Emery

A Sale, or Not a Sale? The Digital Advertising Debate

The California Consumer Privacy Act (CCPA) requires businesses who engage in “sales” of “personal information,” to offer consumers the right to opt out of such sales via a “Do Not Sell My Personal Information” link or button...more

Perkins Coie

New California Ballot Initiative Contemplates Stricter Privacy Requirements

Perkins Coie on

A new California privacy ballot initiative has been introduced by real estate developer and privacy rights advocate, Alastair Mactaggart. This new ballot initiative, titled The California Privacy Rights and Enforcement Act of...more

Sheppard Mullin Richter & Hampton LLP

Interest-Based Advertising Enforcer Hits 100

The Online Interest Based-Advertising Accountability Program, which enforces privacy principles for digital advertising, recently announced its 100th action. In announcing this landmark, the Accountability Program looked back...more

McManis Faulkner

Trick Or Treat: Cookies And Consumer Privacy In Online Advertising

McManis Faulkner on

The proliferation of online goods and services means consumer data is available to those with a need or interest in possessing it. One method providers and third party partners employ to collect online consumer data is the...more

Davis Wright Tremaine LLP

The Fingerprint File Doesn’t Have to Bring You Down: NAI Offers Advertisers Guidance on Digital Fingerprinting & Location...

Advertisers who use tools such as location data and newer non-cookie technologies to deliver interest-based advertising must carefully balance the use of those tools with consumer privacy. To achieve this balance, the Network...more

Nossaman LLP

Disclosing Data Collection Practices: Is An Opt-Out Program Enough?

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Verizon Wireless announced last Friday that its customers will soon be able to opt out of the tracking identifiers Verizon uses to target ads at its customers.  These tracking identifiers, dubbed supercookies, are unique...more

BakerHostetler

Poland Adopts Heavy Penalties for Telcos Using Cookies without Obtaining "Opt-In" Consent

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Poland’s Act amending its Telecommunications Law and Certain Other Laws of November 16, 2012, came into effect on March 22, 2013. The law relates specifically to telecommunications companies, and therefore other sectors such...more

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