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When we kicked off Innovation Madness: The Ultimate Basketball Patent Bracket, we asked one simple question: Which basketball invention truly changed the game?...more
From the start of the modern Olympic Games, swimming has not only demonstrated athletic excellence but has also mirrored advancements in fashion and technology. Competitive swimwear has evolved significantly, embracing the...more
For the first time in history, Team USA’s gymnasts gathered on NBC’s “TODAY” Show to publicly unbox their team uniforms prior to competing in the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey, and...more
The best athletes in the world have converged on Paris to represent their countries and showcase their ultimate sports performances — but the athletes are not the only ones going for gold. The Paris Olympics is also an arena...more
Olympians are typically celebrated for their physical achievements—but some are also inventors who have contributed to innovation in the sporting world. One notable example is Ted Ligety, an alpine skier who earned gold...more