Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
TortsCenter Podcast | Episode 4 | The Bold and the Branded
TortsCenter Podcast | Episode 2 | The Buc Stops Here - Part Two
Building a law firm through 100K social media followers - Legally Contented podcast
This lawyer's podcasts nurture his referral relationships and build his brand - Legally Contented podcast
[LEGAL MARKETING MOMENTS] Can Your Personal Brand Hurt Your Firm's Brand?
What is a Personal Brand & Why You Should Care
Big Law attorney strategically builds her personal brand - Legally Contented Ep. 9 - Sarah Sawyer
Olga Mack on building her personal brand (and the future of law) - Legally Contented Ep. 3
Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing - Passle's CMO Series Podcast
[EP. 56] Branding vs. Positioning: What Is The Difference and Do You Need Both?
056: Branding vs. Positioning: What Is The Difference and Do You Need Both?
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more
Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more
LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of...more
In this episode of the Tort Center podcast, hosts Carla Varriale-Barker and Courtney Dunn are joined by Laurajean (LJ) Holmgren, Deputy Academic Director in Columbia University's Sports Management Program. LJ discusses her...more
In this episode of the Tort Center podcast, hosts Courtney Dunn and Carla Varriale-Barker interview Laurajean (LJ) Holmgren, a sports management expert. LJ discusses athletes as brands, the importance of partnerships, and the...more
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more
Hosts Courtney Dunn and Carla Varriale-Barker continue their insightful conversation with special guest Micah Day, delving into inclusivity and cultural representation within the Tampa Bay Buccaneers organization. Micah...more
Finding innovative ways to stand out in the crowded legal market is more critical than ever. LinkedIn, the world’s largest professional network, has introduced a groundbreaking tool poised to transform legal marketing...more
In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this. It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills. There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more
A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram...more
Guest blogging is a proven marketing strategy that can provide a range of benefits for your brand. In this article, we'll take a closer look at how guest blogging can help you build your online presence, expand your reach,...more
A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more
YouTube offers powerful ways to build community and connect through content. The platform has gone through several changes in recent years, making it more user-friendly for both content creators and viewers. Commenting – and...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and can attract more clients and secure more engagements. Remember that prospects considering a lawyer...more
Video has become a key element of a successful marketing mix; and in fact, has become really important on LinkedIn. Video content has been proven to capture more users’ attention, and audiences are more likely to share video...more
Instagram is always improving their platform, and in order to better compete with TikTok, they’ve stepped up their game. Marketers in particular can really benefit from the new ways to create, organize, and promote content on...more