Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
TortsCenter Podcast | Episode 4 | The Bold and the Branded
TortsCenter Podcast | Episode 2 | The Buc Stops Here - Part Two
Building a law firm through 100K social media followers - Legally Contented podcast
This lawyer's podcasts nurture his referral relationships and build his brand - Legally Contented podcast
[LEGAL MARKETING MOMENTS] Can Your Personal Brand Hurt Your Firm's Brand?
What is a Personal Brand & Why You Should Care
Big Law attorney strategically builds her personal brand - Legally Contented Ep. 9 - Sarah Sawyer
Olga Mack on building her personal brand (and the future of law) - Legally Contented Ep. 3
Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing - Passle's CMO Series Podcast
[EP. 56] Branding vs. Positioning: What Is The Difference and Do You Need Both?
056: Branding vs. Positioning: What Is The Difference and Do You Need Both?
These days, the explosive growth of the wellness industry—fueled by increased consumer interest in healthy lifestyle choices—presents a prime opportunity for brands to showcase their offerings through “wellness retreats” with...more
Social media continues to grow at an extraordinary pace. Companies regularly introduce new social media platforms to the marketplace and seek new ways to utilize such platforms to advance their businesses. At the same time,...more
The music industry has begun cracking down on brand owners’ and influencers’ unlicensed use of songs in social media posts through the filing of several lawsuits over the past few months. The lawsuits have largely targeted...more
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied broadly, can provide an effective and consistent framework for law...more
Let’s talk about building your brand within your firm, and what you might want to think about in order for that effort to go as smoothly as possible. Let’s say you are a practicing lawyer within the firm and it’s important to...more
Effective marketing is key to the growth of your law firm. However, what constitutes “effective” marketing is always changing and evolving. It’s important to stay on top of marketing fundamentals, as well as the latest...more
Brand owners looking to enforce their rights expeditiously (and inexpensively) need look no further than Canada, which offers brand owners a number of tools to obtain relief against infringers and counterfeiters in a...more
'Tis the season of making resolutions for the new year, and there are undoubtedly many goals you’re considering to make 2020 a successful year. While you're making your list, and checking it twice, here are the top three...more
Retailers generally appreciate that their brands are among their most valuable assets. But it can be challenging for them to know how current trademark law will affect their selection, registration, and enforcement of those...more
By now you have probably heard that Canada’s trademark regime is changing, bringing about dramatic amendments to our law, regulations and practice. These long awaited changes will have a significant impact on brand owners in...more
In this two-part series, we will discuss important strategies to consider before Canadian trademark law changes on June 17, 2019, including tips that could save you and your clients time and money, now and in the future. ...more
The Amazon Marketplace, an online sales platform for third-party sellers, has seen a significant increase in popularity. It is not, however, the only third-party sales platform, Walmart.com, e-Bay, and Etsy are other popular...more
In last week’s election, California voters passed Prop 64, which means recreational marijuana can be sold and used by persons over 21 within the state. But don’t get excited about the gold rush just yet. Recreational...more
Earlier this year, I helped moderate a lively panel discussion on social media business and legal trends. The panelists, who represented well-known brands, didn’t agree on anything. One panelist would make an observation,...more
Have you thought about establishing a new distinctive web address for your business? Do you worry that someone else may try to register your brand name within one of the new generic top level domains (gTLDs)? Whether...more