Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
TortsCenter Podcast | Episode 4 | The Bold and the Branded
TortsCenter Podcast | Episode 2 | The Buc Stops Here - Part Two
Building a law firm through 100K social media followers - Legally Contented podcast
This lawyer's podcasts nurture his referral relationships and build his brand - Legally Contented podcast
[LEGAL MARKETING MOMENTS] Can Your Personal Brand Hurt Your Firm's Brand?
What is a Personal Brand & Why You Should Care
Big Law attorney strategically builds her personal brand - Legally Contented Ep. 9 - Sarah Sawyer
Olga Mack on building her personal brand (and the future of law) - Legally Contented Ep. 3
Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing - Passle's CMO Series Podcast
[EP. 56] Branding vs. Positioning: What Is The Difference and Do You Need Both?
056: Branding vs. Positioning: What Is The Difference and Do You Need Both?
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more
Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more
What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more
Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves. In today's episode of CMO Series Rainmakers, Olivia...more
As lawyers, we’re taught to prioritize precision, intellect, and ambition. These traits help us succeed, but they can also become strict taskmasters. The relentless grind — especially for those of us operating under the...more
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more
Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this. It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
Kristyn Brophy: Hey, podcast listeners. Welcome to this week’s episode of One More Thing, part of LISI’s podcast, All The Things. I’m your host for this week, Kristyn Brophy, Director of Client Strategy here at LISI, and I’m...more
When it comes to your career, your personal brand is what sets you apart from the competition. It's how you market yourself to potential clients, and it's what makes you memorable. LISI COO+CMBDO Robyn Addis gives an...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman. Sarah focuses her practice on providing her...more
Everybody has a personal brand. Including you. It’s what comes to mind when someone sees your name – in print, at an event, and most especially on LinkedIn. What does your professional brand say about you? Does your...more
Professional image is a critical part of career building and professional development. Panelists Doug Austin (Editor, eDiscovery Today), Cristin Traylor (Senior Product Strategy Manager, Relativity), Shawn Tuma (Partner,...more
Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together...more
Last week, I attended an event at Bryan Cave’s San Francisco Office as part of its Women’s Initiative Power Project leadership training series. (I was the guest of a friend of mine who is one of the organizers at the firm.) I...more