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Weintraub Tobin

The Briefing: Trademark Basics - Protecting Names, Logos, and Brands in Entertainment

Weintraub Tobin on

From movie titles to podcast logos, trademarks are everywhere in the entertainment industry. But how do you get one—and what does it actually protect? Weintraub attorneys Scott Hervey and Richard Buckley talk about the...more

Loeb & Loeb LLP

How Culture, Law and Technology are Redefining Book Publishing

Loeb & Loeb LLP on

There are a lot of exciting emerging trends in the book publishing industry that are responsible for its consistent growth....more

Good2bSocial

Why Some Law Firms Are Not Seeing Results from Content Marketing

Good2bSocial on

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more

BCLP

Understanding Consumer Law when Conducting Influencer Marketing Campaigns in the EU and UK

BCLP on

Long gone are the days where brands could rely simply on purchasing advertising space in newspapers or investing in eye-catching brochures to display their products. Now, the world is their oyster with the advance of the...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

9Sail

Are Podcasts Helpful for SEO?

9Sail on

Over the last few years, podcast consumption has rapidly grown in popularity. As a matter of fact, one-third of the American population listens to podcasts regularly. With that in mind, we’re increasingly hearing the...more

Good2bSocial

13 Attorney Marketing Tactics that Work

Good2bSocial on

There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan...more

Knobbe Martens

May I Still Call Her Daddy? IP Considerations for When Influencers Outgrow the Brands That Back Them

Knobbe Martens on

When they launched “Call Her Daddy” in 2018, Sofia Franklyn and Alexandra Cooper were relatively unknown. They were two New York City friends candidly dishing about dating and sex without any euphemisms on the internet....more

Weintraub Tobin

Trademark Protection For Your Brand Merchandise In The Age Of Copycats, Counterfeits, And Fakes

Weintraub Tobin on

With live events cancelled during the pandemic, content creators are increasingly dependent on merchandise sales. Creators from podcasters to YouTubers to musicians are reliant on merch to bolster their revenue and their...more

K&L Gates LLP

Digital Crisis PR: 5 Communication Tips to Counteract a Digital Crisis

K&L Gates LLP on

A digital crisis can happen to any company. What can make or break you is how you communicate, both internally and externally. In this episode, Elisa D’Amico and Desiree Moore give 5 communication tips to counteract a digital...more

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