The Briefing: Trademark Basics - Protecting Names, Logos, and Brands in Entertainment
Fox on Podcasting: PodPage and Beyond: Elevating Listener Experience with Dave Jackson
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Bar Exam Toolbox Podcast Episode 316: Spotlight on Torts (Part 1 – Negligence)
Law School Toolbox Podcast Episode 509: Listen and Learn -- Third-Party Rights in Contracts (Part 2 - Beneficiaries)
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Fox on Podcasting: Rory Paquette on Elevating Podcasters and the Power of Vulnerability
Bar Exam Toolbox Podcast Episode 313: Spotlight on Criminal Law (Part 3)
Law School Toolbox Podcast Episode 506: Exploring the Increase in Law School Applications (w/Anna Ivey)
The JustPod: Prosecutor-Initiated Resentencing: A Discussion with Hillary Blout
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
The JustPod: Dismantling Mass Incarceration with Premal Dharia
Bar Exam Toolbox Podcast Episode 311: Spotlight on Criminal Law (Part 1)
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:
CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team
Law School Toolbox Podcast Episode 501: Listen and Learn -- Present and Future Estates (Part 1)
The JustPod: The State of Prosecutorial Independence and Prosecutorial Discretion
The JustPod: What's it like to lead a death penalty “Execution Team”?
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more
What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more
In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm. Charles Cousins sits down with Louise...more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more
Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to...more
Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of...more
Attorneys are busy. Client demands are constant, and non-billable work like marketing and business development often fall to the wayside. But maximizing your time and being efficient with your marketing is imperative to...more
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more
It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the...more
This article originally appeared on the Legal Marketing Association’s 12 Days of Social & Digital Media Series. On the eleventh day Gina Rubel discussed the importance of podcasts in a law firm’s social and digital media mix....more
The Facts About Podcasting - Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business...more
Today we share our conversation with Evan Parker, a Ph.D. statistics expert and founder of Parker Analytics. Evan is ushering in a new era of data-driven decision-making for law firms by working with them to collect, assess,...more
You know you should be publishing content about your practice area. It is one of the best ways to demonstrate what you know, but you are drawing a blank, or maybe you think it's all been written already, or you might even...more
In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice. The success of your legal practice is going to depend on...more
In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm....more
If we’ve spent much time together in the last few years, you know that I am bullish on voice marketing. This can come in a number of ways, but my choices at this time are podcasts and Alexa Flash Briefings. In February, I...more