Popular, False Advertising, Social Media

Paid Partnership Problems: Uptick in Influencer Class Actions and NAD Scrutiny

Venable LLP on 6/4/2025

As influencer marketing continues to dominate social media, the legal risks are catching up. In two recent class action lawsuits, companies and their social media influencers are facing allegations of deceptive advertising....more

Revolve Faces Class Action Over Influencer Posts

Kelley Drye & Warren LLP on 4/23/2025

We recently posted about two lawsuits against Celsius and Shein alleging that the companies’ influencer campaigns were deceptive because various influencers (who were also named in the suits) failed to clearly disclose that...more

Understanding the Risks Associated with Social Media Marketing

Foley & Lardner LLP on 2/29/2024

Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers,...more

Wiley Consumer Protection Download (February 7, 2022)

Wiley Rein LLP on 2/8/2022

Welcome to Wiley’s update on recent developments and what’s next in consumer protection at the Consumer Financial Protection Bureau (CFPB) and Federal Trade Commission (FTC). In this newsletter, we analyze recent regulatory...more

Upcoming FTC Workshop to Address Advertising and Data Security

Ballard Spahr LLP on 9/23/2020

On October 29, 2020, the Federal Trade Commission (FTC) will host a virtual workshop entitled, “Green Lights & Red Flags: FTC Rules of the Road for Business.” The workshop will cover a broad array of topics within the FTC’s...more

Interactive Counsel Newsletter: Privacy Report: FBI Issues Updated Ransomware Guidance

ArentFox Schiff on 11/21/2019

FBI Issues Updated Ransomware Guidance - A recent report from New Zealand-based cybersecurity firm Emsisoft has revealed the extent to which ransomware is being used in cyberattacks in the United States. The first 9 months...more

Bitcoin Takes A Hit As Cryptocurrency Advertising Faces Increased Scrutiny

Foley Hoag LLP - Security, Privacy and the... on 3/23/2018

Crypto is a Greek prefix meaning “secret” or “hidden.” Unless you live under a rock, or in one of several countries like Bolivia where buying and selling it is illegal, there is nothing secret or hidden about cryptocurrency....more

Celebrities, personality rights and privacy: what marketers need to know about permission

Smart & Biggar on 1/17/2018

William Shatner made headlines in November when he took to Twitter to express his displeasure that his name and likeness were used without his permission to promote a condo development in Hamilton, Ontario. The development in...more

FTC Steps Up Scrutiny of Social Media Marketing

Wilson Sonsini Goodrich & Rosati on 11/20/2017

The Federal Trade Commission (FTC) has settled its first-ever complaint against social media influencers for deceptive endorsements. According to the FTC’s complaint, Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell, two...more

Marketing your brand with influencers? Make sure the FTC hits the “Like” button

Coblentz Patch Duffy & Bass on 9/28/2016

Brand owners and their attorneys are grappling with an important question: how to disclose their connections to luminaries like PewDiePie. If you haven't heard of PewDiePie, don't worry—he's a 26-year old Swedish...more

Advertising Through Social Media: Ten Tips For FTC & NAD Compliance

Foley Hoag LLP - Making Your Mark on 9/22/2016

Most modern advertising campaigns include social media components. In fact, it is not uncommon today to see products advertised exclusively on social media. For the most part, the same rules that govern traditional...more

FTC Acts Against Warner Brothers’ YouTube Promotion Campaign: Disclosure of Affiliation Below the “Fold” Is Not Enough

Akerman LLP - Marks, Works & Secrets on 7/22/2016

Last week, the FTC announced an agreement containing a consent order, subject to final approval, resolving its claims against Warner Bros. Home Entertainment Inc. (“Warner Bros.”) for the company’s misleading use of social...more

The FTC’s Analysis of Lord & Taylor’s Social Media Marketing Campaign

Akerman LLP - Marks, Works & Secrets on 6/6/2016

New ways of monetizing digital media has brought challenges in regulating advertising. The FTC has recently issued guidelines to provide businesses and advertisers with insights as to how to comply with the FTC Act. Despite...more

Socially Aware: The Social Media Law Update Volume 6, Issue 4

Morrison & Foerster LLP - Social Media on 10/15/2015

Five social media law issues to discuss with your clients - The explosive growth of social media has clients facing legal questions that didn’t even exist a few short years ago. Helping your clients navigate this...more

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