Popular, Marketing, Federal Trade Commission (FTC)

Social Media vs. Compliance — The Major Marketing Problem Stumping Financial Services

Pagefreezer on 4/15/2025

These days, you'd be hard-pressed to find an business that isn't advertising on social media. But when it comes to financial service providers, social media marketing can become a double-edged sword, or worse a compliance...more

Stay ADvised: 2025, Issue 7

Davis Wright Tremaine LLP on 4/4/2025

New Suit Claims "Scientifically False" Pheromone Ads Are "Pure" False Advertising - "It's not myth. It's science." So claims Pure Instinct in its ads for pheromone perfumes. But a new class action lawsuit claims it's not...more

Six Advertising Trends for 2025

DLA Piper on 1/22/2025

As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends. ...more

Façade, Fraud: FTC Final Rule Banning Fake Reviews

Venable LLP on 8/16/2024

On August 14, the Federal Trade Commission (FTC) announced a final rule aimed at protecting American consumers against fake reviews and testimonials. The rule, approved through a 5-0 vote, comes after nearly two years of...more

Unraveling the Legal and Regulatory Maze of Generative AI: 10 Areas to Watch

Katten Muchin Rosenman LLP on 4/5/2024

During the ANA Advertising Law One Day Conference at Katten’s New York office on March 20, Intellectual Property Partners Kristin Achterhof and Michael Justus, who leads the firm’s Artificial Intelligence (AI) Working Group,...more

Increase in Securities Litigation and Regulatory Scrutiny Concerning Artificial Intelligence

Patterson Belknap Webb & Tyler LLP on 3/6/2024

Several recent lawsuits, and comments by the U.S. Securities and Exchange Commission (“SEC”) and Federal Trade Commission (“FTC”), underscore the increasing litigation and regulatory scrutiny concerning the use of artificial...more

Understanding the Risks Associated with Social Media Marketing

Foley & Lardner LLP on 2/29/2024

Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers,...more

Chargebacks911 Settlement Highlights FTC and AG Scrutiny of Chargeback Mitigation Practices

Kelley Drye & Warren LLP on 11/10/2023

This week, the FTC and Florida AG announced a settlement with Chargebacks911, a chargeback mitigation company that touted its ability to help companies respond to and reverse consumer credit card disputes. The FTC and Florida...more

Court Provides Guidance on Social Influencer Advertising in Ethereum Max Crypto Lawsuit

Venable LLP on 6/13/2023

This week, a federal court in California issued an 80-page opinion that painstakingly walks through claims made against several celebrities who had promoted the Ethereum Max (EMAX) cryptocurrency, also called tokens. The...more

FTC Explores Recycling Claims, Updates to Green Guides and Pending Rulemakings

Hinch Newman LLP on 6/5/2023

On May 23, 2023, the Federal Trade Commission hosted a national workshop designed to consider the current state of recycling practices and recycling-related advertising. This follows an FTC announcement in December 2022 that...more

EPA Releases Draft of National Strategy to Prevent Plastic Pollution

Holland & Knight LLP on 5/9/2023

The U.S. Environmental Protection Agency (EPA) Office of Resource Conservation and Recovery (ORCR) released the draft National Strategy to Prevent Plastic Pollution (EPA 530-R-23-006) (Draft Strategy) on April 21, 2023. The...more

The State AG Report – 2.9.2023

Cozen O'Connor on 2/14/2023

Here are curated AG and federal regulatory news stories highlighting key areas in which state and federal regulators’ decisions are having an impact across the US: •AG James Settles over Sale of Unlawful Monitoring Software-...more

Federal Trade Commission's Glass Door into the (Made in) USA

Holland & Knight LLP on 1/27/2023

The Federal Trade Commission (FTC) has increasingly prosecuted more deceptive U.S. origin claims under Section 5 of the FTC Act since the start of the COVID-19 pandemic than in the previous decade. This uptick in...more

Food & Beverage Litigation Update - December 2022 #2

Shook, Hardy & Bacon L.L.P. on 12/19/2022

LEGISLATION, REGULATIONS & STANDARDS - Evaluation of FDA Human Foods Program Finds Culture of “Constant Turmoil” - An independent review commissioned by the U.S. Food and Drug Administration (FDA) of the Human Foods Program...more

Payment Processors: Are You Prepared to Uncover "Dark Patterns"?

Venable LLP on 11/18/2022

Risk management personnel who underwrite e-commerce merchants should have some basic understanding of the types of online merchant marketing and sales practices that are deceptive and misleading....more

Crypto and Web3 Under Consumer Protection Scrutiny

Wiley Rein LLP on 10/11/2022

In the world of crypto and Web3, a great deal of attention has focused on who is responsible for regulation and any sector-specific regulations that would follow: Are tokens securities, commodities, currencies, or something...more

Branding the Future: Advertising Law, the Metaverse, and NFTs - Part 2

Venable LLP on 8/31/2022

In Part 1 of our two-part series about advertising in the metaverse, we summarized its history, discussed its broad implications, and analyzed the attention regulators are giving to false advertising in this area. In...more

Wiley Consumer Protection Download (August 29, 2022)

Wiley Rein LLP on 8/30/2022

FTC Launches Long-Anticipated Trade Regulation Rulemaking on ‘Commercial Surveillance’ and Data Security. On August 11, the FTC issued an Advance Notice of Proposed Rulemaking (ANPR), titled “Trade Regulation Rule on...more

Making Environmental Marketing Claims: A Balancing Act

Alston & Bird on 4/13/2022

Our Food & Beverage; Environment, Land Use & Natural Resources; and ESG Advisory Groups outline regulatory and litigation developments in environmental claims on product labels and provide insights on how marketers can...more

Wiley Consumer Protection Download (February 7, 2022)

Wiley Rein LLP on 2/8/2022

Welcome to Wiley’s update on recent developments and what’s next in consumer protection at the Consumer Financial Protection Bureau (CFPB) and Federal Trade Commission (FTC). In this newsletter, we analyze recent regulatory...more

Environmental Marketing Claims: Regulatory and Litigation Outlook

Beveridge & Diamond PC on 8/13/2021

As consumers, investors, and other stakeholders are focused more than ever on the impacts of their purchasing and investment decisions, companies are seeking to convey information on the environmental attributes of their...more

FTC Takes Action Against Purported COVID-19 Supplement

Fox Rothschild LLP on 11/2/2020

Since the COVID-19 pandemic began, the Federal Trade Commission (FTC) has cracked down on companies purporting to sell products that can alleviate or prevent symptoms of COVID-19. Recently, the FTC announced its approval of a...more

FTC Report on Social Media Bots and Deceptive Advertising

Dorsey & Whitney LLP on 10/14/2020

We have previously blogged about the rise of computer generated imagery (CGI) influencers, which are one form of social media bots currently invading the online world. Bots are automated software that perform actions using a...more

COVID-19 Client Primer | Consumer Protection Enforcement Challenges in the Age of COVID-19

Shook, Hardy & Bacon L.L.P. on 4/25/2020

The Federal Trade Commission (FTC), in its mission to protect consumers from deceptive and unfair commercial practices, has been particularly vigilant during the COVID-19 pandemic because of an expected increase in outright...more

Summary of U.S. Advertising Laws and Regulations for Malt Beverages and Energy Drinks

Shumaker, Loop & Kendrick, LLP on 1/29/2020

WHAT IS, AND IS NOT, ADVERTISING? At the outset it is important to understand what is, and is not, considered to be advertising or an advertisement under U.S. law. Generally speaking, as applied to any product, be it beer,...more

Today's Popular Updates › Marketing › Federal Trade Commission (FTC)

"My best business intelligence, in one easy email…"