Popular, SEO, Marketing

How to Optimize Your Law Firm’s Content for AI-Powered SERPs and LLMs

Good2bSocial on 6/13/2025

Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find...more

How to Find Legal Directories to Boost Your Law Firm SEO

Good2bSocial on 5/13/2025

The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more

What Is Keyword Density and Why Does It Matter for Legal Marketers?

Good2bSocial on 2/5/2025

Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more

How to Optimize for Voice Search for Law Firms

Good2bSocial on 1/3/2025

Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart devices and even cars,...more

SearchGPT is Changing the Game

Legal Internet Solutions Inc. on 12/18/2024

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

Legal Internet Solutions Inc. on 11/20/2023

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

SEO and Social Media: How They Go Hand in Hand

Good2bSocial on 9/6/2023

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

Law Firm SEO Mistakes to Avoid: Common Pitfalls and How to Fix Them

9Sail on 7/28/2023

In the digital age, search engine optimization (SEO) has become crucial for law firms to establish a strong online presence and attract potential clients. However, in the pursuit of SEO success, many law firms make common...more

Law Firms Should Leverage AI for SEO and Content Creation

Good2bSocial on 7/25/2023

Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable...more

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

Good2bSocial on 6/26/2023

You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more

Podcast Episode 180: Building & Leveraging Your Brand Through Social Media

Good2bSocial on 6/9/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO,...more

The Impact of Voice Search on Legal SEO

9Sail on 5/23/2023

Voice search has become increasingly popular over the past few years, and its impact on search engine optimization (SEO) is undeniable. As more and more people rely on voice assistants like Siri, Alexa, and Google Assistant...more

Law Firm S.E.O. Best Practices, According to Google

Legal Internet Solutions Inc. on 5/8/2023

We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more

The Best SEO Tools for Legal Marketing (Including Free Options)

Good2bSocial on 5/1/2023

Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at...more

Everything You Need To Know About Keyword Research

Good2bSocial on 4/18/2023

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all!...more

Social Media Tools for Law Firms

Good2bSocial on 2/8/2023

Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it...more

Social Media Tips for Law Firms From Beginner to Advanced

Good2bSocial on 1/26/2023

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more

7 Best SEO Tools for the In-House Law Firm SEO Professional

9Sail on 1/23/2023

If you are an in-house legal digital marketer or search engine optimization (SEO) manager for a law firm, you know how much work it can be managing SEO strategy for just one client. Well, at 9Sail, we manage SEO for several...more

How to Measure and Boost Law Firm Marketing ROI

Good2bSocial on 1/4/2023

You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more

Google’s New Algorithm Update – Focusing on Link Spam

Good2bSocial on 12/30/2022

This month saw Google roll out the “December 2022 link spam update”. This is an update to the spam detection system and affects the ability to find purchased links and detect domains used primarily to pass links to other...more

The Dreaded Google Penalty: Here’s What You Need to Know

Omnizant on 12/28/2022

We hear from many firms with websites that have been penalized by Google. Sometimes the firm is aware of the cause (working with an agency that violated Google’s rules). Other times, they can’t figure out what triggered the...more

What is Legal Marketing?

Legal Internet Solutions Inc. on 12/13/2022

In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more

Ask Me Anything - Writing Marketing Content

Legal Internet Solutions Inc. on 11/21/2022

Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more

How to Overcome Challenges When Marketing a Law Firm

Good2bSocial on 11/9/2022

Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is...more

12 Online Law Firm Marketing Tips

Good2bSocial on 10/3/2022

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more

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