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It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

Legal Internet Solutions Inc. on 4/1/2025

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more

Cybersecurity Awareness Month: Evading Phishing Attacks

K2 Integrity on 10/26/2023

This article concludes K2 Integrity’s mini-series promoting the importance of Cybersecurity Awareness Month. Throughout October, we have been providing tips and solutions to organizations to commemorate the 20-year...more

Law Firm Content Marketing Trends to Follow in 2023

Good2bSocial on 1/6/2023

The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

Good2bSocial on 11/23/2022

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

Ask Me Anything - Writing Marketing Content

Legal Internet Solutions Inc. on 11/21/2022

Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more

How to Overcome Challenges When Marketing a Law Firm

Good2bSocial on 11/9/2022

Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is...more

12 Online Law Firm Marketing Tips

Good2bSocial on 10/3/2022

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on 9/20/2022

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

The Ultimate Guide to SEO for Law Firms

Good2bSocial on 8/17/2022

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

The Who, What, When, Why, and How of Digital Marketing for Law Firms

Good2bSocial on 8/11/2022

At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We...more

A Guide to Marketing for Small Law Firms

Good2bSocial on 8/4/2022

Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more

The Ultimate Guide to Online Marketing for Attorneys

Good2bSocial on 4/14/2022

Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced...more

Data Privacy + Cybersecurity Insider - October 2018 #3

Robinson & Cole LLP on 10/22/2018

This week the Securities and Exchange Commission (SEC) issued an investigative report that outlined cyber incidents that nine public companies had experienced, causing fraudulent losses totaling more than $100 million. The...more

Protecting Your Digital Assets

K2 Integrity on 10/6/2017

Protecting your digital assets is as important as protecting your physical assets. Never think, “It won’t happen to me”—everyone has something that cyber criminals can steal. Stay secure by following a few basic guidelines....more

Start-up, Joberate, Assigns Score to Employees to Determine their Job Search History

Robinson+Cole Data Privacy + Security Insider on 9/19/2016

Most individuals seeking out new job opportunities use their personal e-mail address to correspond with a prospective employer, presumably keeping that job hunt secret from their current employer. However, now, Joberate, a...more

Health Care Employees at the Frontline in The Battle Against Ransomware

Foley & Lardner LLP on 5/26/2016

As recent noteworthy attacks have shown, no health care organization or provider is safe from ransomware threats, and the results of an attack can be devastating. Ransomware is a virus which limits or eliminates access to...more

Are Changes in Store for the Stored Communications Act?

Latham & Watkins LLP on 4/25/2016

Last week saw action on two fronts regarding the Stored Communications Act (SCA) – the US federal statute regulating government searches of online accounts in criminal investigations. In Congress, a proposal to reform the SCA...more

Phishing for Christmas

Foley Hoag LLP - Security, Privacy and the... on 12/23/2015

As the Wall Street Journal noted yesterday, banks are being deluged with phishing attacks. These attacks are especially fierce around the holiday season, when more personnel are absent and normal procedures are ignored or...more

Connecticut Limits Employer Access to Employees’ Personal Online Accounts

Epstein Becker & Green on 6/9/2015

On May 19, 2015, Governor Dannel P. Malloy of Connecticut signed Public Act No. 15-6, entitled “An Act Concerning Employee Online Privacy” (“Act”), which will prohibit employers in Connecticut from requiring access to their...more

Tennessee’s New Social Media Law Gives Employers Dos and Don’ts Regarding Employee Privacy

Bradley Arant Boult Cummings LLP on 1/6/2015

All Tennessee employers and their agents must now comply with the “Employee Online Privacy Act of 2014,” a new law that prohibits employers from asking their employees for their usernames and passwords to social media sites,...more

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