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A repository for the most well-read content on JD Supra at any given time, along with occasional roundups of popular content by specific topic. Also stop by for monthly recaps of hot articles for the previous... more +
A repository for the most well-read content on JD Supra at any given time, along with occasional roundups of popular content by specific topic. Also stop by for monthly recaps of hot articles for the previous thirty days. less -
DarrowEverett LLP

Trademark Rights Explained: Common Law vs. Federal Registration

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Whether a business is launching a new product or rebranding an existing company, selecting a name, logo, or slogan is a crucial decision. Trademarks are powerful tools that identify the source of goods or services and protect...more

Seyfarth Shaw LLP

Turn the Trademarks Off: The Trademarks of Kendrick Lamar, SZA, and Beyonce

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On May 9, 2025, I sat in a crowded football stadium for the sold-out second night of the Grand National Tour concert featuring Kendrick Lamar and SZA (the stage name of Solána Rowe). As I listened to those iconic artists...more

Seyfarth Shaw LLP

A Very Demure and Very Mindful Look at What Celebrities Can Teach Us About Trademarks

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What do a social media content creator and reality television stars have in common? Apart from more followers than I’ll ever have, significant issues regarding their trademarks. Jools Lebron, a content creator, was...more

Butler Snow LLP

New Utah NHL Team Takes Shot-Pass With Nine Intent-to-Use Trademark Applications

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Though the NHL Stanley Cup Playoffs are in full swing, a lot of off-ice activity is happening as a result of the sale of the Arizona Coyotes to Utah Jazz owners Ryan and Ashley Smith’s Smith Entertainment Group. Most hockey...more

McDermott Will & Schulte

ITU Applicants Beware: Federal Courts Have Jurisdiction Over Pending Trademark Applications

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The US Court of Appeals for the Ninth Circuit affirmed in part a district court’s ruling in a trademark dispute, upholding its decision to invalidate trademark applications. The Ninth Circuit held that district courts have...more

Hogan Lovells

Trademark Insight 02/2024 – European Union & Germany // Country Focus - UK

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Dear Readers, This issue of Trademark Insight once again summarizes a number of interesting decisions from the past few months, including the following key cases: As always, we also report on current case law on the...more

Hogan Lovells

Trademark Insight 06/2023 – European Union & Germany // Country Focus - Spain

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In this issue, we have once again compiled interesting decisions from recent months. Of particular interest are: the CJEU decision on international territorial jurisdiction for AdWords ads and meta tags; the German Federal...more

Quarles & Brady LLP

China Starts Registering Trademarks Filed for NFTs and Virtual Goods in the Metaverse

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The Trademark Office of the China National Intellectual Property Administration (“Chinese Trademark Office” or “the Office”) has recently approved a slew of marks filed for non-fungible tokens (“NFTs”) and other goods and...more

Hogan Lovells

Trademark Insight 03/2023 – European Union & Germany

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Dear readers, Last month again saw some interesting decisions, which we have compiled for you in the current issue of TRADEMARK INSIGHT. Below you will find our summaries of decisions of German courts, the EUIPO Boards of...more

Bradley Arant Boult Cummings LLP

Trademark Board Harshes the Mellow of CBD Oil Manufacturer

Bradley Arant Boult Cummings LLP on

The relationship between the cannabis industry and intellectual property laws in the United States is unique and complicated, in many ways mirroring the nation’s collective views on the cannabis plant. This is unfortunate, in...more

Farella Braun + Martel LLP

Trademark Office Deadlines and Coronavirus-Related Delays (Updated)

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With all of the business interruption caused by the COVID-19 pandemic, many worldwide trademark offices have taken steps to recognize the issues caused by the crisis. The offices in which applicants from the U.S. most...more

Arnall Golden Gregory LLP

A “Brand" New World: Five Ways Foreign Companies Can Avoid Trademark Problems in the U.S.

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Entering a new geographic market presents challenges for any company looking to expand its footprint abroad. For a foreign company making a move into the U.S., these challenges can be somewhat overwhelming. ...more

Husch Blackwell LLP

USPTO Issues Guidance On CBD And Hemp Trademarks After The 2018 Farm Bill

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Trademark practitioners, hemp producers, and hemp-derived product manufacturers have long struggled with the clash of federal and state law regarding protection of trademarks with the United States Patent and Trademark Office...more

Hutchison PLLC

Markedly Misunderstood: 4 Common Misconceptions About Trademarks

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Everyone is familiar with Trademarks. We are literally surrounded by them. Trademarks are the words, logos, packaging and other devices that we use to differentiate goods and services from each other and are how we can...more

Cole Schotz

How The NFL, Pop Culture, And Successful Advertising Helped Lead Campbell’s To A CHUNKY Victory

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The Campbell Soup Company (“Campbell’s”) can now tell its competitors, “No CHUNKY soup for you!” Earlier this month, Campbell’s earned the United States Patent and Trademark Office’s (“USPTO”) approval to trademark the word...more

McCarter & English, LLP

Bracing For Brexit: IP Considerations To Deal With No Deal

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The United Kingdom is likely to exit the European Union on either March 29, 2019, or on December 31, 2020, depending on whether there is “a deal” (there’s always a chance the parties extend the negotiations or the UK revokes...more

Weintraub Tobin

Procter & Gamble Seeks To Register Text Message Lingo Such As LOL And WTF

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Procter & Gamble, the international consumer packaged goods conglomerate, recently filed a slew of trademark applications with the United States Patent and Trademark Office, seeking to register WTF, LOL, FML, and NBD for use...more

Hogan Lovells

Long-awaited Trademark Law of Myanmar to be announced this year

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Trade mark owners worldwide should watch out for the long-awaited first modern Trademark Law in Myanmar – very likely to come into force anytime in the coming months. ...more

Fish & Richardson

Two Recent Trademark Decisions Provide Ammunition for Trademark Owners Who Receive Improper Specimen Refusals for Service Marks

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In the past few years, many trademark practitioners have noticed an increase in the number of rejections for trademark specimens – the documents that applicants submit to the United States Patent and Trademark Office (USPTO)...more

Weintraub Tobin

California Finally Rolling Out Its Own Cannabis Trademark Laws

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California was the first state to legalize marijuana for medical use. In 1996, California approved Proposition 215, the California Compassionate Use Act. Two decades later, California voters approved Proposition 64, the...more

Amundsen Davis LLC

Smelly Trademarks: Requirements for Registering Nontraditional Marks

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On February 14, 2017, Hasbro filed a U.S. trademark application for its “non-visual Play-Doh scent” trademark for use with toy modeling compounds (U.S. Application Serial Number 87/335,817). Hasbro describes its signature...more

Snell & Wilmer

Considerations When Using Descriptive or Generic Trademark Terms

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I. Adding Distinctive Terms or Logos to a Descriptive or Generic Term Will Not Protect the Descriptive or Generic Term. A descriptive trademark1 is one that immediately brings to mind a use, purpose, function,...more

Spilman Thomas & Battle, PLLC

Your Trademark on Steroids - Making Your Trademark Registration Stronger

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In our previous articles we discussed ways in which trademarks are maintained and protected through filings that are mandatory and which filings would result in abandonment or cancellation if not timely submitted. ...more

Foley Hoag LLP - Making Your Mark

Top Five Reasons Why You Should File For Trademark Protection In Cuba

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As the U.S. and Cuba progress towards normalizing trade relations, many U.S. companies are contemplating whether it makes sense to do business in Cuba. While some companies already plan to enter the Cuban market, others have...more

Tucker Arensberg, P.C.

USPTO To Suspend New Trademark Applications Containing Scandalous Or Disparaging Material

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On March 10, 2016, The United States Patent and Trademark Office (“USPTO”) issued new examination guidance for trademark applications containing potentially immoral or scandalous matter, which is expressly prohibited by...more

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