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Privacy Concerns Advertising

Hogan Lovells

A step forward or backward? An analysis of the recent Mexican telecommunications bill

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The Bill introduces a strong technical framework, yet a weak one in terms of policy and digital rights. On the one hand, the Bill proposes a flexible licensing framework for the adoption of future technologies in the mobile...more

Kelley Drye & Warren LLP

Ad Law News and Views - April 2025

Revolve Faces Class Action Over Influencer Posts - We recently posted about two lawsuits against Celsius and Shein alleging that the companies’ influencer campaigns were deceptive because various influencers (who were also...more

DLA Piper

Google’s U-Turn on Device Fingerprinting: ICO’s Response and Subsequent Guidance

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In a December, the Information Commissioner’s Office (ICO) responded to Google’s decision to lift a prohibition on device fingerprinting (which involves collecting and combining information about a device’s software and...more

Burr & Forman

Do You Have a Pixel Problem?

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If you do not know what a pixel is, you may have a problem and should read on. This article will explain the recent trend of “pixel litigation” and suggest some ways to help companies avoid liability and avoid becoming...more

BakerHostetler

AD Nauseam: AI – We Had to Discuss it Eventually

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On today’s episode of AD Nauseam – which is the first of a two-part series – Amy, Daniel and Nichole talk about AI and why it’s such a broad pressing concern. Questions & Comments: amudge@bakerlaw.com;...more

BakerHostetler

AD Nauseam: The FTC’s Updated Endorsement Guides: Get into the Groove

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On today’s episode of AD Nauseam, Amy, Daniel and Sarah will focus on a real hot topic – dealing with endorsements and testimonials from multiple angles and viewpoints. Questions & Comments: dkaufman@bakerlaw.com;...more

WilmerHale

FTC Warns Companies About AI Claims

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On February 27, the Federal Trade Commission (FTC) released a blog post advising companies to monitor their claims regarding their use of artificial intelligence (or AI). ...more

Katten Muchin Rosenman LLP

Kattison Avenue | Issue 9

Kattison Avenue examines the latest topics in advertising law affecting today's advertisers, advertising and promotions agencies, technology developers, content producers and entertainment companies. ...more

Robinson+Cole Data Privacy + Security Insider

MoviePass Will Track Users’ Eye Movements to Ensure Ad Views

MoviePass, a service formerly known for offering moviegoers unlimited movie tickets for ten dollars a month, is returning from bankruptcy with a new business model: trading ad views for “credits” used to redeem tickets....more

Shutts & Bowen LLP

Drones in the Construction Industry

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In just a few short years, drones and the real-time data they collect have contributed to improvements across the construction industry, from overall project efficiency to visual progress reporting for clients and...more

Barnea Jaffa Lande & Co.

Advertising Message or Informational Content? - How Israeli Courts Interpret the “Spam Law”

More and more people have begun filing claims on the grounds of violations of the “Spam Law.” Israeli courts, for their part, are conveying an encouraging message to consumers in their latest rulings: they are awarding...more

Proskauer - New Media & Technology

Google Extends Commitments with the FTC over Crawling of Third-Party Content for Use in Own “Vertical” Sites

In a blog post last month, Google announced that it would extend certain commitments it made to the FTC in 2012 that were set to expire relating to, among other things, the scraping of third-party content for use on certain...more

Kelley Drye & Warren LLP

Will Your TV Watch You? FCC Green Lights Targeted Advertising in Next Gen TV Broadcasting Standard

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Last week, the Federal Communications Commission (FCC), in a 3-2 vote, approved an order allowing “television broadcasters to use the ‘Next Generation’ broadcast television (Next Gen TV) transmission standard, also called...more

Dorsey & Whitney LLP

#MarketingLaw – Fake News, Auto-Renewal Subscription Plans, Influencers and the Latest from the FTC

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We are back from the 2017 ANA/BAA Marketing Law Conference, Break Through: Legal Strategies for Dynamic Businesses. It was a great three days in Chicago of educational seminars and networking with colleagues, clients, friends...more

BakerHostetler

AD-ttorneys@law

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Back in February, VIZIO, one of the world’s largest manufacturers of “smart” televisions, reached a $2.2 million settlement with the Federal Trade Commission (FTC) and the New Jersey attorney general’s office. The company had...more

Mintz - Privacy & Cybersecurity Viewpoints

FTC Asked to Investigate Google’s Matching of “Bricks to Clicks”

Recently, the Electronic Privacy Information Center (“EPIC”) asked the FTC to begin an investigation into a Google program called “Store Sales Management.” The purpose of Store Sales Management is to allow for the matching...more

Carlton Fields

Your Apps May Be Selling You Out

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While most people are vaguely aware, even if they are in denial, that their browsers give advertisers access to their search histories, they are probably unaware that information is being sold or given to third parties via...more

Kelley Drye & Warren LLP

“Geofencing” and Health-Related Targeted Advertising: Massachusetts AG Has Something to Say

Earlier this month, the Massachusetts Attorney General announced that her office had reached a settlement with a digital advertising company, Copley Advertising, Inc. (Copley), prohibiting the company from using mobile...more

BakerHostetler

Massachusetts AG Settlement Bars Geofencing Near Medical Facilities

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On April 4, 2017, the Massachusetts Attorney General’s office announced that it had settled with a digital advertiser following allegations the company was using geolocation technology to target ads to women visiting...more

Robinson+Cole Data Privacy + Security Insider

Toys Not Immune from Scrutiny Over Privacy and Security Weaknesses

In the wake of the holiday season, it seems that even toys are not immune from privacy and security pitfalls. Two “connected” toys, Genesis Toys’ My Friend Cayla and i-Que robot, have been accused of violating U.S. and...more

Perkins Coie

Bluetooth Beacons: What You Need to Know

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Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the large-scale deployment of...more

McManis Faulkner

Trick Or Treat: Cookies And Consumer Privacy In Online Advertising

McManis Faulkner on

The proliferation of online goods and services means consumer data is available to those with a need or interest in possessing it. One method providers and third party partners employ to collect online consumer data is the...more

Robinson+Cole Data Privacy + Security Insider

Recent FTC Consent Decree with InMobi for Unlawful Geolocational Tracking Provides Insight for App Developers

Recently in United States v. InMobi Pte Ltd., the Federal Trade Commission (FTC) set a new standard for geolocational tracking. The FTC told app developers and app marketers one simple rule: honor consumers location privacy...more

Nossaman LLP

First Circuit Decision Creates Ambiguity in Consumer VPPA Class Actions

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The vast majority of courts confronted with “free app” cases under the Video Privacy Protection Act (“VPPA”) have dismissed those claims.  A recent First Circuit decision, however, signals a change in that trend.  ...more

Robinson+Cole Data Privacy + Security Insider

Web Trackers: What others may know about your online footprint

Web Trackers have been a hot topic in recent news, yet most of us are oblivious not only the extent they are used, but also to the potential for misuse of our personal information currently being aggregated in countless...more

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