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Troutman Pepper Locke

The Top 10 Legal Risks Impacting the Value of a Retail Brand

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Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not only business acumen but strategies for brand protection. Protecting your trademarks by way of...more

BakerHostetler

Privacy vs. Perks: Comparing the CCPA’s Notice of Financial Incentive and the Colorado Privacy Act’s Bona Fide Loyalty Program...

BakerHostetler on

What is loyalty? Ask a mob boss, a Los Angeles Lakers fan and a Labrador retriever, and you might get three different answers. Ask a retailer, and they’ll likely tell you that a loyalty program can be a great tool for...more

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