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Legal Internet Solutions Inc.

Why Lawyers Hate Marketing — and What Marketers Can Do About It

Legal Internet Solutions Inc. on

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more

Passle

Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands -...

Passle on

Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves. In today's episode of CMO Series Rainmakers, Olivia...more

Nancy Myrland - Myrland Marketing & Social...

How Lawyers Can Stand Out Among Competitors

Nancy Myrland - Myrland Marketing & Social... on

How are lawyers supposed to get noticed in a very busy and crowded world full of competitors and their content? As much as you wish journalists, bloggers, colleagues, and others would think of you when they are writing about...more

Great Jakes Marketing

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

Great Jakes Marketing on

The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

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