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Key Discovery Points: Exciting eDiscovery Sessions at ILTACON 2025!
8 Key Takeaways | Strategies to Drive Influence With and Without Authority
At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's...more
As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more
The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more
Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more
As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more
In a world where talent is the new currency, businesses must think strategically about hiring. A robust talent acquisition strategy isn’t just an HR responsibility—it’s a game-changer for growth....more
For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust...more
While creativity is certainly required to execute a successful law firm marketing campaign, the starting point for law firm marketers should always be data. Data tells you what in your current content creation process is...more
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million...more
When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing that we...more