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Professional Development Brand

Copo Strategies + Law Firm Editorial Service

You should be talking about philosophies—not just tactics—in your thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a real-time positioning tool for your personal brand

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more

Firesign | Enlightened Legal Marketing

Three Ways Law Firm Brands Burn Out

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more

Nancy Myrland - Myrland Marketing & Social...

Why Relying Solely On Your Firm To Share Your Content Isn’t Enough

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more

Good2bSocial

How to Align Marketing and Business Development for Law Firms

Good2bSocial on

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Mitratech Holdings, Inc

Recruiting as a Competitive Advantage: Building a Talent Acquisition Strategy that Drives Business Growth

In a world where talent is the new currency, businesses must think strategically about hiring. A robust talent acquisition strategy isn’t just an HR responsibility—it’s a game-changer for growth....more

Davidoff Hutcher & Citron LLP

My Fashion (Legal) Odyssey: Part 2 7th Avenue in the '80s, Fashion Would Never Be The Same

The year is 1983. There is no internet. There are no cellphones. The buildings in the garment center are filled with fashion companies owned by the people who built them, and not by brand-owner companies that only license...more

International Lawyers Network

Kindness in a Digital World: Building Positive Brands and Relationships

On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more

International Lawyers Network

Your Professional Identity: Personal Branding in the Legal Industry

Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more

Slipcase

In 2023, truth, proof, and people are the three key pillars of successful content

Slipcase on

The new report from communications consultancy Omnia Partners and data sourced from news aggregator Slipcase analyses the key elements of what makes content stand out: Users are turning increasingly to content from...more

Firesign | Enlightened Legal Marketing

Should Your Legal Brand Be Tough or Tender?

Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to be extraordinarily nice, responsive and...more

Firesign | Enlightened Legal Marketing

The Basics of Branding (and How Law Firms Mess It Up)

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s...more

Thomas Fox - Compliance Evangelist

12 O’clock High-Episode 46: Publishing to Increase Your Business Leadership Brand

How does book publishing enhance your business leadership skills? How do you move from technical competence as a leader to providing strategic insight? Why is it important both inside your company and in your industry for a...more

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