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Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

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Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

Best Era

Law Firms Are Bleeding Talent Because They Refuse to Build Leaders

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Law firms have a leadership crisis. Not a shortage of managing partners or practice group heads, but a fundamental inability to develop actual leaders from within their ranks. The traditional model of promoting the best...more

Best Era

AI is Creating Legal Opportunities We've Only Dreamed About

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I’m an adjunct professor of legal entrepreneurship at the University of Connecticut School of Law, and I've never been more excited about the future of law. This year, I simplified my reading list to just two books: "The...more

Copo Strategies + Law Firm Editorial Service

You should be talking about philosophies—not just tactics—in your thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more

Society54

Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

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Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more

Society54

Strategic Planning for Law Firms: Turning Metrics into Meaningful Change

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At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's...more

Jaburg Wilk

Follow Your Curiosity

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We all struggle in business and life, trying to carve a path and do our best. A lot of us feel guilty about taking time for ourselves and following our interests. Spending time “just reading” articles that seemed tangentially...more

Best Era

Your Law Career Is a House of Cards Without a Book of Business

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Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more

Copo Strategies + Law Firm Editorial Service

Six ways your thought leadership can help you land speaking opportunities

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers and Legal Professionals?

Let’s take a few minutes to step back and look at the broader picture to see where AI is headed. Artificial intelligence isn’t just logging into ChatGPT or other LLMs to prompt them so they can provide intelligent output that...more

LawVision

Are Your Practice Groups—and Their Leaders—Truly Empowered?

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Several colleagues were recently interviewing for a role as the head of Practice Group Management at a law firm. Some came from firms that I would describe as having empowered their practice group leaders—firms that were, in...more

Orrick, Herrington & Sutcliffe LLP

How Is GenAI Changing Legal Workflows?

Orrick’s Zac Padgett sat down with lawyer-turned-consultant R.C. Rondero De Mosier to discuss GenAI adoption in the legal field and how lawyers can unlock the value of it. Learn about: Aligning incentives to drive AI...more

JD Supra Perspectives

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

Jaburg Wilk

Elevate Everyone You Encounter

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I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more

Jaburg Wilk

Education is a Flower

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Constant and deliberate education remains the ultimate appreciating asset. Education is not a one-time transaction but rather a flower that requires ongoing nurturing, attention, and care to fully bloom. The more you learn,...more

Copo Strategies + Law Firm Editorial Service

The four reasons why, with thought leadership, the best ability is availability

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more

Womble Bond Dickinson

AI Toolkit for Leaders: Use Cases, Benefits and Guardrails

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If 2023 was the year of, “What is AI?” and 2024 was the year of “Be afraid of AI,” then 2025 is the year of “If you aren’t using AI, you are already behind.” That was the message of Womble Bond Dickinson’s AI Toolkit for...more

Society54

The Untapped Power of Law Firm Alumni Programs

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In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

Maynard Nexsen

Work this Way: An Employment Law Video Podcast | Episode 49: Building Culture by Investing in People with Silvia King of Southern...

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Recorded at the 2025 Greenville SHRM Conference, hosts Tina and Keely chat with Silvia King, Chief Human Resources Officer at Southern First Bank. Silvia shares how the bank’s people-first culture has propelled its rapid...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 208 | Bruce Holbert of Exterro sits down with Kaylee & Mary

Bruce Holbert, Senior Director of North American Channels for EDRM Trusted Partner Exterro sits down with Kaylee & Mary to talk about his journey to eDiscovery and Exterro. We talked about what attracted him to Exterro and...more

Jaburg Wilk

Every Experience is an Audition for Your Future

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As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

Society54

From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD

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As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more

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