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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more
Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more
In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more
The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more
In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the...more
JD Supra asked Glenn Cunningham what he learned after five years leading a global legal network. Here is what he had to say....more
The term "non-lawyer" needs to go. Rich Bracken and DeAnna Papedis explain....more
To lay a foundation for business growth requires both emotional and rational dimensions. Paula Zirinsky explains....more
Intentional marketing is the strategic approach that aligns your brand’s messaging with deliberate actions, programs, and purpose-driven efforts. Paula Zirinsky explains....more
In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more
For fun, we asked LMA Mid-Atlantic members to ask ChatGPT something related to legal marketing. After ChatGPT’s answer, we asked for their reaction (in emoji and text form)....more
Marianne Talbot’s career and personal life have been characterized by versatility and excellence. Marianne, now serving as Chief Marketing and Business Development Officer at Bailey & Glasser LLP, has donned numerous hats,...more
We place a lot of stock in strong beginnings: the first 100 days of a presidency, the first 10 minutes of a film, the first impression we form when meeting a new person. A strong beginning sets expectations, and solidifies...more
Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more
In this episode, David Ackert, Founder & CEO at Ackert Inc. speaks with Colin Keefe, a Partner and Chair of the Mergers and Acquisitions Practice Group at mid sized law firm Fitzpatrick Lentz & Bubba, P.C. (FLB). Tune in to...more
Managers are bombarded with all the new demands that balancing a team in this environment can bring, and often are not handed a go-to playbook for what onboarding should look like. Here are a few helpful tips for smoothing...more
Far from eroding organizational culture, remote work has transformed it into something more sincere. Removing the superficial trappings of office life creates more space for collegiality and a sharper focus on the work...more
For firms seeking to digitally transform their operations across the client lifecycle, the answer lies not in the procurement of multiple, disparate applications that don’t talk to each other or that create fragmented data...more
Throughout her career, my colleague Mary Umsted, director practice support – M&A and private equity at Sidley Austin LLP (picutred left), has always promoted inclusive behavior when working with her team members. This...more
Eric Dewey looks at four key selling situations for lawyers and law firms, and how to best approach each of them for success....more
Adam Severson with a perspective: "Taking a strategic pause to assess isn't cheating or wrong. It’s healthy, helps you calibrate your values and gives you surer footing as you take that next step, wherever it takes you."...more
Having a strong understanding of your client's business, their operations, their industry, and their challenges is critical to becoming a trusted advisor. Not only does it enable you to better serve your client, but strong...more
Where do you start when DEIl feels so far away or even inauthentic? Here are four key considerations, from Terra Davis of Winston & Strawn....more
In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard...more
We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to discuss her career journey and aspirations....more