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You should be talking about philosophies—not just tactics—in your thought leadership
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Six ways your thought leadership can help you land speaking opportunities
Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:...more
Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more
Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more
The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more
In a world where legal services are increasingly competitive, many law firms, particularly small and midsized ones, still lean on traditional, ‘small potatoes’ marketing strategies....more
Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more
In this episode of the CMO Series, we explore the critical juncture of transitioning into the role of a Chief Marketing Officer. It's a moment teeming with possibilities for driving growth, nurturing teams, and instigating...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40-year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group...more
The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm. This week on the CMO...more
Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email sent. Every single touchpoint matters and...more
In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A tagline is a succinct...more
Getting your authors to generate targeted content on a consistent basis can be much like coaching: you are responsible for the team results, but don't always have control over their effort....more
With a new year upon us, you likely find yourself considering how to best ensure success for your law firm in the coming year. Amidst the factors of budgets and schedules, it’s important to take the time to consider how you...more
Whether it is an op-ed, TED talk, LinkedIn or blog post, well told, compelling stories inform, educate, and create authority. And if the story is strong, they help the storyteller to influence people, sway public opinion,...more
Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the Managing Partner or CEO into the spotlight. We're so grateful to dive into this topic,...more
ROI can be difficult to assess with content marketing. For determined business owners, this can feel like a major barrier to investing money in content. It’s true, you should never spend money on ineffective, vague marketing...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group. The...more