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Copo Strategies + Law Firm Editorial Service

What Do You See When You Look in Your Thought Leadership Mirror?

Copo Strategies + Law Firm Editorial Service on

Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it. Before we venture out into the world each day, we tend to look at ourselves in the mirror to make...more

Firesign | Enlightened Legal Marketing

Three Ways Law Firm Brands Burn Out

Firesign | Enlightened Legal Marketing on

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more

International Lawyers Network

Kindness in a Digital World: Building Positive Brands and Relationships

International Lawyers Network on

On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more

Firesign | Enlightened Legal Marketing

The Basics of Branding (and How Law Firms Mess It Up)

Firesign | Enlightened Legal Marketing on

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s...more

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