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Survey says: Lawyers’ biggest BD roadblocks aren’t ability but mindset. Rebecca Hnatowski shows how to turn hesitation into lasting growth....more
One JD Supra article opened the door to multiple media opportunities—here’s how your firm can do the same....more
If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more
Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more
What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more
Top professional services experts share game-changing strategies for 2025. ...more
Kenny Gary explores various technologies that can help PR professionals navigate the complexities of the modern information landscape....more
Paul Ryplewski shares a recap from his recent 'Office Hours' conversation with Sheenika Gandhi, LMA board member and CMO of Los Angeles-based law firm Greenberg Glusker....more
Curious to know what's on the minds of legal marketing leaders as we head into 2025? Consider these key takeaways from the Bay Area Legal Marketing Association panel discussion "2025 Legal Marketing Trends, Opportunities,...more
By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more
From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more
It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more
Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more
Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more
Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more
Board service provides a unique avenue for lawyers to expand their professional horizons. Lana Manganiello explains how....more
Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more
Stefanie Marrone shares some vital tips to help you become a strong(er) public speaker....more
In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more
Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more
Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more
Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more