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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more
Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more
What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more
By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more
Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more
Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more
Rebecca Edwards Hnatowski shares four, quick, easy, and actionable ways to elevate your profile and effectively connect with clients and prospects....more
To truly leverage the potential of conference connections and insights, it’s important to have a strategic post-conference action plan. Stefanie Marrone explains....more
Jay Harrington and Tom Nixon break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This...more
Stefanie Marrone shares proven strategies for lawyers to build enduring relationships with their clients....more
With its many functionalities, LinkedIn is an invaluable asset for law firms and the legal marketers who work at these firms, enabling them to showcase their firm’s expertise, build relationships and gain insights into...more
As we embark on a new year, it’s essential to recognize the power of a well-crafted personal brand. It’s not just about making a mark in your industry; it’s about creating a distinct identity that resonates with your...more
Jay Harrington and Tom Nixon take a deep dive into productivity for business development. They address two obstacles that often come up in Jay’s coaching sessions, which are "I don’t have the time” and “Even if I did I...more
The term "non-lawyer" needs to go. Rich Bracken and DeAnna Papedis explain....more
Stefanie Marrone looks at common LinkedIn networking pitfalls – and how to avoid them....more
In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a...more
Understanding the significance of a good comment and mastering the art of crafting one can help differentiate you on LinkedIn. Here’s how....more
As social media continues to reshape the way we communicate and do business, LinkedIn has emerged as a powerful platform for law firms to connect with corporate counsel and potential clients....more
Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more
Stefanie Marrone explores the role of AI in creating the perfect headshot....more
From Stefanie Marrone, effective strategies that lawyers can employ to build a strong referral network....more
Gina Eliadis shares three ways to position yourself for growth opportunities through volunteerism....more
Zuckerman Spaeder Chief Marketing Officer Katie Munroe shares her insights and recommendations for positioning yourself as a top candidate before, during, and after a job interview....more
Lance Godard shares five do's and don'ts to make your attorney bio stand out, whether on LinkedIn, your firm profile, or in the program notes for your next speaking gig....more
Over the summer LinkedIn introduced three cool, new updates and tools you should incorporate into your LinkedIn strategy. Each of these will help enhance your visibility and business development efforts....more