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JD Supra Perspectives

How to Win on LinkedIn This Summer

JD Supra Perspectives on

Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Society54

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Copo Strategies + Law Firm Editorial Service

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

Copo Strategies + Law Firm Editorial Service

Want your thought leadership articles to be read? Spend more time on THIS

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Ellisen Turner, Partner at Kirkland & Ellis

An interview with Ellisen Turner, Partner at Kirkland & Ellis by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Aaron Marienthal, Partner at McGuireWoods

An interview with Aaron Marienthal, Partner at McGuireWoods by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Avoid these 4 mistakes when making your 2025 predictions

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Copo Strategies + Law Firm Editorial Service

Want to outflank your competitors? This is the two-part series you should be publishing in December.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan

An interview with Christine Woodin, Partner at Hueston Hennigan by Richard Hsu...more

JD Supra Perspectives

Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

JD Supra Perspectives on

By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Rafi Azim-Khan, Partner at Crowell

An interview with Rafi Azim-Khan, Partner at Crowell by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Stop writing case studies. Start writing these instead.

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

JD Supra Perspectives

On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

JD Supra Perspectives on

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Dean Fealk, Partner at DLA Piper

An interview with Dean Fealk, Partner at DLA Piper by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with John Wayne Horton, Partner at Lowenstein Sandler

An interview with John Wayne Horton, Partner at Lowenstein Sandler by Richard Hsu...more

Stefanie Marrone Consulting

How Marketing to Other Lawyers Can Grow Your Legal Practice

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini

An interview with Laurie McNamara, Partner at Wilson Sonsini by Richard Hsu...more

JD Supra Perspectives

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Scott Luftglass, Partner at Fried Frank

An interview with Scott Luftglass, Partner at Fried Frank by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Eric Sibbitt, Partner at Paul Hastings

An interview with Eric Sibbitt, Partner at Paul Hastings by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can support your law firm’s strategic plan

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Tim Best, Partner at Gibson Dunn

An interview with Tim Best, Partner at Gibson Dunn by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Joe Meckes, Partner at Squire Patton Boggs

An interview with Joe Meckes, Partner at Squire Patton Boggs by Richard Hsu...more

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