PODCAST: Williams Mullen's Benefits Companion - Cost, Care and Captives: A Mid-Size Employer’s Guide to Benefit Trends
You should be talking about philosophies—not just tactics—in your thought leadership
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
AI in eDiscovery Today: An Open Conversation
Bar Exam Toolbox Podcast Episode 318: Quick Tips -- The Final Two-Week Bar Exam Countdown
No Password Required: From AOL to Award-Winning Cuisine to High-Stakes Hacking
Six ways your thought leadership can help you land speaking opportunities
SBR-Authors Podcast: A Journey Through Memoir, Technology, and Grief with Tony Stewart
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Feeling Disillusioned with AI? You’re Not Alone
The four reasons why, with thought leadership, the best ability is availability
Podcast - How Do You Define Success?
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with David Cohen, General Counsel at Infinite Athlete
Hsu Untied interview with Bobby Earles, Partner at Cooley
Work this Way: An Employment Law Video Podcast | Episode 49: Building Culture by Investing in People with Silvia King of Southern First Bank
Podcast - Seek Out Feedback
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more
Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more
In this episode of Real Talk, Real Growth, host Linda Ostovitz welcomes Betsy Wendell, owner of Octavia Boutique in Baltimore. They discuss the history of the boutique, its reputation for unique and special fashions, and...more
Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more
In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm. Charles Cousins sits down with Louise...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help achieve this understanding are client...more
A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more
A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell, and Chris Eatherton, Head of Digital Marketing at AlixPartners, who will share their...more
You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more
Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. You’re exposed to hundreds of headlines daily. Every time you leave the house, you are...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. ...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing...more