Treat thought leadership like the compounding asset it is
Gina Rubel on Leading with Integrity: Strategic Comms for Complex Times - CMO Series REPRESENTS
Law School Toolbox Podcast Episode 517: Teaching AI in Law School (w/Megan Hutchinson and Nicole Phillips)
AI Agents in Action: How Digital Colleagues Are Changing the Way We Work - On Record PR
Key Discovery Points: Exciting eDiscovery Sessions at ILTACON 2025!
8 Key Takeaways | Strategies to Drive Influence With and Without Authority
Building Your Future at Holland & Knight: Willie Phillips' Transition from Public Sector to Partner
Want to use a positioning cheat code? Try "early bird" thought leadership.
Law School Toolbox Podcast Episode 515: How to Prepare for Class and Not Freak Out When You Get Called On (1L Summer Series)
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling
Sunday Book Review: August 3, 2025, The Books from the EthicsVerse Library Edition
Building Your Future at Holland & Knight: The Summer Associate Experience
Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO Series REPRESENTS Podcast
Bar Exam Toolbox Podcast Episode 320: Quick Tips -- Your Post-Bar Exam Recovery Plan
PODCAST: Williams Mullen's Benefits Companion - Cost, Care and Captives: A Mid-Size Employer’s Guide to Benefit Trends
Innovation in Compliance: The Power of Accountability and Team Culture with Gina Cotner
You should be talking about philosophies—not just tactics—in your thought leadership
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
AI in eDiscovery Today: An Open Conversation
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of...more
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s...more
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire. Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more
How are lawyers supposed to get noticed in a very busy and crowded world full of competitors and their content? As much as you wish journalists, bloggers, colleagues, and others would think of you when they are writing about...more
Among my most popular posts last year were those dedicated to talking about LinkedIn, which tells me that it continues to be the tool that resonates most in the legal industry. I know that it’s in part because it’s become...more
You know you should be publishing content about your practice area. It is one of the best ways to demonstrate what you know, but you are drawing a blank, or maybe you think it's all been written already, or you might even...more
The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more
“Teach me how to close…I need help with ‘the ask’.” This a common request from many of my new coaching clients. Many come to me with reasonably healthy lists of good quality contacts. They seem very well connected, go to...more
A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more