These are the six ways thought leadership will support your firm's strategic plan
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Treat thought leadership like the compounding asset it is
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Want to use a positioning cheat code? Try "early bird" thought leadership.
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With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more
Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more
Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves. In today's episode of CMO Series Rainmakers, Olivia...more
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more
Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this. It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
When it comes to your career, your personal brand is what sets you apart from the competition. It's how you market yourself to potential clients, and it's what makes you memorable. LISI COO+CMBDO Robyn Addis gives an...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman. Sarah focuses her practice on providing her...more