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Legal Internet Solutions Inc.

Maximize Your Law Firm Marketing ROI with Lead Scoring

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Stefanie Marrone Consulting

How to Enhance Client Engagement and Maximize ROI of Sponsorships and Events: A Strategic Blueprint for Law and Professional...

In crafting a future-proof client engagement strategy, law firms and professional service firms must view each event and sponsorship through the lens of revenue generation, relationship building and reputation enhancement....more

Copo Strategies + Law Firm Editorial Service

Thinking about hiring a ghostwriter? Make sure they’ll also be a ghost thinker.

The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more

Copo Strategies + Law Firm Editorial Service

In the era of AI content, credible content is authoritative content

In this emerging era of artificial intelligence and AI-generated content, credible thought leadership content will be authoritative thought leadership content. It’s becoming easier and easier to create content these days,...more

Copo Strategies + Law Firm Editorial Service

Five rules for building trust with your audience so you can build a following

If you want to build a following through your thought leadership and not just an audience, your followers will need to trust you. Here are five rules for building that trust....more

Copo Strategies + Law Firm Editorial Service

Four lessons cake decorating competitions can teach lawyers about writing and editing

Like baking a cake and decorating it, writing and editing are two separate but complementary steps that must both be mastered to win the competition for your audience’s attention and affinity. ...more

Copo Strategies + Law Firm Editorial Service

Nowadays, your content is a credential

Today, thought-leadership marketing and business development content is as important a credential for lawyers as where they went to school and the awards they’ve won....more

Copo Strategies + Law Firm Editorial Service

Five reasons to curate content for your target audiences when you’re too busy to create it

You can build your authority and show thought leadership through content you curate for your clients and referral sources, not just content you create yourself....more

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