PODCAST: Williams Mullen's Benefits Companion - Cost, Care and Captives: A Mid-Size Employer’s Guide to Benefit Trends
You should be talking about philosophies—not just tactics—in your thought leadership
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
AI in eDiscovery Today: An Open Conversation
Bar Exam Toolbox Podcast Episode 318: Quick Tips -- The Final Two-Week Bar Exam Countdown
No Password Required: From AOL to Award-Winning Cuisine to High-Stakes Hacking
Six ways your thought leadership can help you land speaking opportunities
SBR-Authors Podcast: A Journey Through Memoir, Technology, and Grief with Tony Stewart
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Say It Well: Authentic Storytelling for Law Firm Leaders - On Record PR
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Feeling Disillusioned with AI? You’re Not Alone
The four reasons why, with thought leadership, the best ability is availability
Podcast - How Do You Define Success?
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with David Cohen, General Counsel at Infinite Athlete
Hsu Untied interview with Bobby Earles, Partner at Cooley
Work this Way: An Employment Law Video Podcast | Episode 49: Building Culture by Investing in People with Silvia King of Southern First Bank
Podcast - Seek Out Feedback
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more
Does your Zoom setup scream “ghost story hour” instead of “trusted legal advisor”? You’re not alone. Many lawyers and legal marketers struggle with looking professional on camera. But the good news? You don’t need a tech...more
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more
If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow...more
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million...more
Pay-per-click (PPC) advertising is a powerful tool for firms looking to grow their reach and drive traffic. However, many of our clients tell us that they find PPC to be overwhelming. There is such a range of factors to think...more
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more
December 6, 2019 | Blog Your website is one of, if not the first, ways prospective clients will interact with your firm. What does your online presence say about your firm’s mission, philosophy, and capabilities? It’s about...more
It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the...more
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire. Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more
The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more