Professional Networking, 401k, Business Development

That 401(k) Conference: Sponsoring While Not Burning You Out

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 6/2/2025

When I first started my law practice, I’d get invited to sponsor networking events or plan sponsor forums. They’d ask for a check, promise big exposure, and deliver… almost nothing. The room would be filled with the wrong...more

There is never a need to troll

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 3/22/2023

Social media is one of the great tools that I needed to start my own ERISA practice. While my Twitter handle can attract some interaction with non-retirement folks, I’m always mindful of what I post and how I handle myself....more

It’s a memory game

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 10/10/2019

When having unique events to promote your business, I think you need to make it memorable because I’ve been to too many forgettable industry events. Creating lasting memories helps your business because people end up...more

Plan any events ahead and let the word get out

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 6/17/2019

The genesis for That 401(k) Conference can be traced to two things: 1) my experience at other 401(k) events and 2) my experience of running events for my old synagogue....more

They will remember what you do for them, good and bad

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 11/28/2018

The retirement plan business is a relationship-driven business and I learned from the best in the relationship department. Richard Laurita was the top salesman at both third-party administrators (TPA) I worked at and 11 years...more

Professional Networking › 401k › Business Development

That 401(k) Conference: Sponsoring While Not Burning You Out

There is never a need to troll

It’s a memory game

Plan any events ahead and let the word get out

They will remember what you do for them, good and bad

"My best business intelligence, in one easy email…"