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Why Great Marketing Teams Share Their Secrets

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Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Copo Strategies + Law Firm Editorial Service

The not-so-subtle connection between Costco and your thought leadership

Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more

Copo Strategies + Law Firm Editorial Service

Your referrals are telling you a story. Are you listening?

The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm. Do you know who referred you the most potential new clients over the past year or two?...more

Copo Strategies + Law Firm Editorial Service

You’re running conflicts checks on your law firm’s marketing content before publishing it, right?

Are you and your law firm running conflicts checks on your and your colleagues’ thought-leadership marketing content? Yes, really, I am talking about running conflicts checks on your and your colleagues’ blog posts, bylined...more

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