News & Analysis as of

Professional Services Companies Business Development

Jaburg Wilk

Elevate Everyone You Encounter

Jaburg Wilk on

I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Mintz

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

Copo Strategies + Law Firm Editorial Service

The thought leadership ghostwriting process breaks when clients do this

A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more

Passle

Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO...

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AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is...more

Passle

CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership

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Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more

Passle

CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team

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AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this episode of the CMO Series Podcast re-release series, Tracey Whyte, Director of...more

Braumiller Law Group, PLLC

All Modesty Aside for Just a Moment

All modesty aside in relation to Braumiller Law Group and Braumiller Consulting Group, for just a moment, and then it's back to their modest selves. Two well-known boutique firms in Dallas, Texas....more

Copo Strategies + Law Firm Editorial Service

Are your personal LinkedIn posts driving away clients and referral sources?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the damage professional services providers, like lawyers, cause to their marketing and business development efforts by...more

Copo Strategies + Law Firm Editorial Service

You should be infusing your thought leadership with this

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers and all professional services providers should be infusing their thought leadership content with wisdom. +...more

Passle

Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing - Passle CMO Series...

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In this episode of the CMO Series podcast, we explore the evolving dynamics of client relationships within professional services. Join us as Cam Dobinson chats with Nick Andrews, Partner and Head of UK Commercial Marketing at...more

Copo Strategies + Law Firm Editorial Service

Your personal LinkedIn posts are damaging your professional brand

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

Passle

Your Guide to taking on 2023 - Passle's CMO Series Podcast

Passle on

Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve shared their insights and advice for other professionals on their career journeys. To...more

Passle

Despina Kartson on Business Development Leadership in Professional Services - Passle CMO Series Podcast

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In this episode of Passle's CMO Series podcast, Will Eke is joined by Despina Kartson, CMO at BakerHostetler. Will and Despina discuss business development leadership in a challenging professional services landscape. ...more

Good2bSocial

Podcast Episode 152: How to Advance Your Career in Professional Services

Good2bSocial on

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Dominic Ayres. Dominic is the International Senior Client, Marketing and Strategy Manager at Eversheds Sutherland. He heads up the development and growth of...more

Furia Rubel Communications, Inc.

Podcasts Take Professional Marketing by Storm

The Facts About Podcasting - Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business...more

ClientsFirst Consulting

The Dirty Data Domino Effect

The Data Quality Dilemma - Marketing and business development professionals spend a great deal of time carefully lining up plans to effectively communicate with key contacts. Like dominoes, we align our messages and...more

Thomas Fox - Compliance Evangelist

FCPA Compliance Report-Episode 350, Linda Justice and Her Nancy Drew Approach

Linda Justice brings Nancy Drew to your side to fill all those knowledge gaps in your pursuit of clients. Using her technical background in corporate investigations, she brings experience to business development, strategic...more

Blattel Communications

Getting to Know You: Penny Desatnik

Blattel Communications on

This is the first of our series, “Getting to Know You,” profiling the professionals of Blattel Communications and exploring what makes them tick. Today, we check in with Account Supervisor and native Clevelander Penny...more

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