News & Analysis as of

Professional Services Companies Thought Leadership

Jaburg Wilk

Elevate Everyone You Encounter

Jaburg Wilk on

I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Mintz

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

Copo Strategies + Law Firm Editorial Service

The thought leadership ghostwriting process breaks when clients do this

A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more

Passle

Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO...

Passle on

AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is...more

Blattel Communications

There’s More Local News Than You Think

Blattel Communications on

Have you ever heard of the Baltimore Banner? Well, it just won the Pulitzer Prize for local reporting, and it’s, hopefully, part of a wave of new media outlets filling the gap as more established titles face serious financial...more

Passle

CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership

Passle on

Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more

Copo Strategies + Law Firm Editorial Service

This is what makes timely thought leadership so magical

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains that while many professional services firms, especially law firms, focus on evergreen thought leadership content, timely...more

Copo Strategies + Law Firm Editorial Service

This is the smartest $250 you’ll ever invest in your marketing

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in...more

Copo Strategies + Law Firm Editorial Service

Are your personal LinkedIn posts driving away clients and referral sources?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the damage professional services providers, like lawyers, cause to their marketing and business development efforts by...more

Copo Strategies + Law Firm Editorial Service

You should be infusing your thought leadership with this

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers and all professional services providers should be infusing their thought leadership content with wisdom. +...more

Copo Strategies + Law Firm Editorial Service

You’re a selfish @%&! for not regularly producing thought leadership

Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start producing thought leadership. There’s no easy way to say this, so I’m just going to come out and say...more

Passle

Your Guide to taking on 2023 - Passle's CMO Series Podcast

Passle on

Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve shared their insights and advice for other professionals on their career journeys. To...more

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