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Public Relations Marketing Perspectives

Stange Law Firm, PC

Are press releases an effective marketing strategy?

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The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for the law firm....more

Blattel Communications

There’s More Local News Than You Think

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Have you ever heard of the Baltimore Banner? Well, it just won the Pulitzer Prize for local reporting, and it’s, hopefully, part of a wave of new media outlets filling the gap as more established titles face serious financial...more

Furia Rubel Communications, Inc.

When Law Firms Become Political Targets: On Record PR

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025....more

Furia Rubel Communications, Inc.

The Weight of Your Word: The High Stakes of Public Statements - On Record PR

In this episode of On Record PR, Jennifer Simpson Carr, Vice President of Strategic Development, speaks with Brenda Plowman, a member of Furia Rubel’s International Faculty, about a topic that can make or break a law firm’s...more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

Maynard Nexsen

Marketing Minute Video with NP Strategy: How to Navigate a Crisis

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When crises strike, it’s easy to feel overwhelmed, regardless of your experience. In this week’s video, NP Strategy's Belle Fortson shares practical steps to guide you through challenging situations and help you maintain...more

Maynard Nexsen

Marketing Minute Video: The Power of Storytelling with NP Strategy

Maynard Nexsen on

Abigail Darlington, NP Strategy: Storytelling is a powerful tool that can be leveraged in a myriad of ways. This week’s video shares the key ingredients for crafting a compelling story with lasting impact. ...more

Furia Rubel Communications, Inc.

Partnering with the Media for Mutual Success: On Record PR

In this episode of On Record PR, Gina Rubel goes on record with Susan Bocamazo, Managing Director of BridgeTower Media, to discuss how lawyers can raise their profiles through mutually beneficial partnerships with media...more

Furia Rubel Communications, Inc.

Trends Impacting Integrated Marketing Strategy in 2022: On Record PR

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more

JD Supra Perspectives

Crisis Communications Roadmap for Law Firm Marketers Responding to COVID-19

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Lance Godard provides a comprehensive playbook of action items and best practices from LMA's recent Crisis Communications webinar for law firm marketers....more

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